Thought Leadership and Branding

LinkedIn is a competitive platform which is why you constantly need to gain visibility. One of the features you need to use is the bell notification in the top right-hand corner of a LinkedIn profile.?

This will ensure that you get the best content directly in your feed from the entrepreneurs you want to hear from Thought Leaders, businesses owners, service providers, and employees from companies you are interested in joining. Every time they post content, it will show in your feed and it will be easy for you to be the first one to make a comment and help you build a mindful relationship on LinkedIn.?

You do this consistently over time, and you’ll find that more people are following you and engaging in your content. Most people who want to be influential in their fields make the mistake of just posting about themselves all the time and expect people to care.?

Remember that posting about different subjects pulls in different audiences from across LinkedIn. You shouldn’t limit yourself. Diversifying your content will bring you more eyeballs and a bigger audience into your feed that converts into more clicks on your profile.?

To be interesting, first, you must be interested. Thought Leadership is about adding value to people’s lives, not being more intelligent or a better speaker or having a larger social media following. It’s not about selling your latest course, or your seminar, or any coaching package.?

Thought Leadership is always putting others first and, in doing so, gaining trust. You do this by helping others, promoting their content, and lifting them up as human beings. It’s seeing through the numbers and seeing each person who engages with you as individuals.?

To add value to others is not easy. It takes time, effort and dedication. It takes showing up on a daily basis and asking yourself: “What can I do for others today?” If you do that every day for six months, a year, two years, you will naturally become a Thought Leader. The law of reciprocity will kick in. Your likes, comments, and shares will go up. Your content will be more visible. And LinkedIn’s algorithms will support you.?

Use the tools that LinkedIn gives you. For example, follow the LinkedIn ‘For Creators’ page that highlights some increasable stories about entrepreneurs. They also have a content calendar that can help you with weekly themes. Take some time to plan your content around these themes and see what type of content LinkedIn wants to promote. The ‘For Creators’ page is invaluable because LinkedIn is telling you what type of stories the algorithm wants and will favor.

Stories like Elisa Choy , who flew all the way from Australia to meet with me after we worked together and developed not only a strong working relationship, but also a strong friendship. She is an economist and works with artificial intelligence and data. One might think that branding might not have anything to do with artificial intelligence, but together, we discovered her values, beliefs and her ‘why’. Elisa is a perfect example of someone who merges cold, hard data with human emotions. Elisa is a force for using technology and data ethically to change the path in an increasingly uncertain world.?

Somebody else I would like to mention is Ed Samane. I have just signed an agreement with his company to join as a trusted advisor for his new company that is launching in the beginning of April. I first started to work with Ed two years ago, and gradually over time, we gained each other’s trust. I’ve seen how he is constantly growing, giving back to his community and is full of integrity. I’m excited to be part of his new venture, FranchiseYourBusiness.com Using data and analytics, this platform is a global platform to help franchise owners identify opportunities to grown and scale with the right resources. ?Franchise your business.com will launch in APRIL!

In other exciting news, Next Decentrum has joined the Newchip Accelerator Program. This will help us accelerate our execution on our mission to democratize access to art and culture in addition to supporting our growth to address the expanding market for digital collectibles. The Newchip Accelerator, on average, cuts fundraising time in half and 70% of their graduates are able to successfully raise capital.

Before COVID hit, we held a LinkedIn Local event here in Orlando. It was incredibly popular with business owners and professionals from all over the United States and Canada attending and ever since people have been demanding another one. Now with the world opening up, we are planning one at the end of May. If you’re interested in a sponsorship or attending let me know. It’s a great opportunity to meet and network with business professionals and owners from all over.?Contact me or Manny Garcia?

That’s it for me this week. Please hit the notification bell to get all my content in your newsfeed. I hope that you’ll also consider following me on?Instagram ?and?Tiktok ?for more branding tips and fun.

Have a wonderful Spring!!

Until next time.

Peace

Lorena Acosta