THEY THOUGHT IT WAS A GREAT IDEA AT FIRST.

Marvel Studios President Kevin Feige

“Definitively, the one thing I would definitely do differently if I had to do it over again, is we would not have dyed Chris Hemsworth’s eyebrows blonde in the first Thor. Because we were like, Thor is blonde! He has to be blonde! And Hemsworth was great and awesome and pulled it off, but there are a couple of shots I watch and I’m like, oh my God, that poor guy, we made him freaking dye his eyebrows! That’s ridiculous! And I can laugh about it now because Hemsworth is Thor and he doesn’t need long hair, or a cape, or a hammer, or two eyeballs to be Thor.”

It's a reality for Thor and many businesses.

At first the cheap online logo seemed like a good idea, or maybe your nephew was artsy, so he whipped something up for you.

There could be all kinds of reasons your branding is no longer serving you.

What are you going to do about it?

If your brand is looking fractured, amateur, irrelevant or confusing then it's costing you, not only in credibility and authority but also financially.

Branding is about perception and intention. What do you think the perception is of your brand compared to your competitors?

It's time to be honest and take the proper next step and consider a rebrand.

Who better to help you than someone with Thor's accent and Dad bod? Me.