Those who seek their way must know where to go.

IDEA - In 1911 Amundsen and Scott prepared independently the conquest of the South Pole.

STRATEGY - Amundsen thoroughly planned the expedition. He studied intensively how the natives and experienced explorers had acted in the Arctic. After consideration of all information he decided that all equipment and supplies should be transported on dogsleds. He chose the best skiers und dog handlers for his team. The strategy was simple: The dogs were supposed to do the biggest share of the work. The daily legs were planned in a way that men and animal alike got enough recovery for the next day. Meticulously, Amundsen calculated the various steps. He placed stocks along the route so that the group only had to carry as little luggage as necessary. Moreover, his people received the best equipment available at that time. Amundsen considered every step and planed for various contingencies.

EXECUTION - Scott did the contrary. He already had experience with the Antarctic and ignored the danger of such a challenging journey. He chose the wrong transportation, did not plan enough equipment and nutrition for his crew. The clothing was poor and the men suffered from the iciness. When the transportation failed the insufficient preparation ended with vital impact.

CONSEQUENCE - Eventually Scott's group reached under enormous strains the South Pole but four weeks later than Amundsen and on their way back - 800 miles - the expedition resulted with the death of all men.