Those Who Ignore Retail History Are Doomed to Misunderstand Its Future.
Quick reality check: If you think Retail Media just popped up overnight like a mushroom, think again!
Before we had fancy digital screens and targeted online ads, these ancient artifacts were called 'shelf talkers' and 'banners.' Yep, physical, hold-in-your-hand, can't-scroll-through-them materials that lived in stores and talked to customers (not literally, but you get the idea).
So, next time you marvel at how sophisticated Retail Media has become, remember: it's just the digital grandkid of those cardboard signs and neon posters. Knowing where it started isn't just trivia; it's the key to getting what Retail Media is all about.
Because, let’s face it, understanding the past is the only way to make sense of the present (and future) in this ever-evolving retail saga!
In your opinion, what is the replacement for a wobbler?
#RetailMedia #BackToBasics #DigitalEvolution #MarketingHistory #Commerce