Thinking About Writing a Sequel Book?

I recently had the pleasure of speaking with Sarah Townsend , a freelance marketing copywriter and author, who generously shared her insights on the journey from writing her first book to crafting a successful sequel. We discussed her experiences with writing The Little Book of Confusables and its sequel, exploring the creative process, the lessons learned, and the strategies she's employed to expand her brand further.

As Sarah puts it, writing a book isn't just about putting words on a page. It's a careful dance of intuition, energy, and an unwavering commitment to tell a good story—one that truly resonates with readers. Her journey from one book to the next offers valuable lessons for anyone looking to embark on or continue their own writing journey.

Meet My Guest

Sarah Townsend , based in Gloucestershire in the UK, is a seasoned freelance marketing copywriter with 25 years under her belt, and the proud author of three books. Beyond writing, she helps businesses untangle their messy marketing messages, transforming them into clear, compelling communications. Her original publication, Survival Skills for Freelancers, includes practical advice and insights from Sarah's freelancing career. Her recent focus, however, has been on improving our grasp of language through The Little Book of Confusables series (Book 1 & Book 2) a fun, engaging read designed to demystify the common confusions in our everyday language.

?? Click play to watch the short video clip below (01:27)

?? Key Insights

Sarah shared that the transition from writing one book to crafting a sequel can be daunting. Yet, she emphasizes how intuition played a significant role in her process. Building on the success of the first installment of The Little Book of Confusables, Sarah was able to leverage her intuition to guide her through writing the sequel while maintaining the same charm and accessibility. Her books are all about clarifying language in a way that's fun, engaging, and memorable, proving that educational material can be, and should be, enjoyable.

??? Points to Ponder

Here are some golden nuggets from our discussion:

• Fresh Content: Sarah's sequel offers 500 new words, ensuring fresh, engaging content for readers.
• Brand Expansion: Writing a sequel reinforced her brand as an authority on language.
• Maintaining Momentum: By continuously building lists of potential entries on her phone for future books, Sarah keeps her work evolving and stays ready for the next publication.
• Coping with Challenges: Openness about the challenges faced during the writing process offers a relatable perspective for aspiring authors.
• Strategic Book Series Placement: Setting up her book series on platforms like Amazon enhances discoverability.
• Keeping Things in Perspective: Acknowledgement of not over-milking a successful concept maintains the integrity and freshness of her work.

?? Takeaways

Sarah's journey exemplifies how important it is for authors to keep innovating with each new book. Her story is a powerful reminder that, regardless of the genre, success involves a blend of passion, attentiveness to feedback, and creativity. For aspiring authors, the key is to stay engaged with your project intuitively, ensuring every release offers something new and worthwhile for readers.

Want to Know More?

?? Watch the replay or ?? listen to the podcast to discover:

• How writing a sequel can help expand your brand.
• Insights on managing creative intuition and energy during the writing process.
• The importance of maintaining a fresh perspective with each new release.
• Strategies for collaborating effectively on a creative project.
• Why embracing your unique approach is essential for long-term success.

Whether you're a seasoned author or venturing into writing your first book, there's a wealth of knowledge to glean from Sarah's experiences. Join us as we delve deeper into her journey!

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?? Watch the video replay now:

<OR>

Access the live replay on LinkedIn, using the link below:

?? From Success to Sequel: Writing Book #2 & Expanding Your Brand

Where you can join the party in the comments. ?? ????

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Peasy Book Notes is a weekly newsletter featuring insights from my LinkedIn Live conversations with successful authors and industry experts. Each issue brings you valuable tips on book writing, self-publishing, and marketing strategies to help you reach your ideal readers.