Thinking Strategically About Your Nonprofit in 2024
Media Cause
Media Cause is a mission-driven marketing and creative agency that helps nonprofits grow and accelerate their impact.
For many nonprofits, there is a lot of strategy and planning (and time and effort) that goes into year-end fundraising. Once the new year arrives, you’re likely ready to relax and spend your time analyzing the results of your year-end campaigns.
However, the start of the year is also a great time to start thinking strategically about the road ahead. We’ve pulled together some of our favorite guides and resources that will help spark conversations and ideas for 2024.
Resources for Nonprofits
SEO is one of the best low-cost marketing tools for nonprofits—and it plays a pivotal role in the success of any online presence.
Brand positioning can help transform your nonprofit, but the initial work is just the start. Prioritization, differentiation, consistency, and having all stakeholders involved in building your brand are key to long-term success.?
Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. But, there is a way to re-think your process for a more effective, efficient, (and low-stress) approach.
Utilizing advertising channels can be overwhelming, and Facebook has been a pillar in nonprofits’ marketing mix for years. But, between ongoing criticism of their privacy policy and an updated iOS mixed with their aging audience, many organizations are looking to expand options for reaching key audiences.
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TikTok, Instagram, Twitter, LinkedIn, Facebook...social media channels are always changing and evolving. Staying on top of trends will keep your nonprofit top of mind, reach new audiences, and engage with current followers.
?? Bonus—subscribe to our LinkedIn newsletter for our monthly social trends report.
Many nonprofits have small teams that have to wear a lot of hats. When used in a smart and thoughtful manner, AI can help take off some of those hats and get help you haven’t had before.?
When is the last time you read through your organization’s privacy policy? How about your cookie consent banner? Did you take a “set it and forget it” approach? If so, you’re not alone. On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization.
Social media algorithms—and a growing audience of young people—want to see real people. Partnering with influencers can be a powerful tool for your nonprofit to expand its reach and audience while also engaging with current supporters.
We hope this helps start the conversation and have many more nonprofit marketing guides and resources on our resource hub.