Thinking about Selling Rodan + Fields?

I often hear people say "I'm interested in selling Rodan + Fields skincare products, but I don't want to annoy my personal network and people I know on social media." Whether you’re on Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, or Snapchat ...chances are you scroll through your news feeds daily filled with acquaintances, friends, and family promoting, recommending, or selling stuff online. Even when you spend time with your personal networks, you probably talk about things like what restaurants to try, what specific beauty products you love using, and even that certain air conditioning company you give rave reviews to.

In all seriousness, why are you seeing a rise in direct sales start up businesses? Because with more businesses and families struggling to make ends meet, you're starting to see more people turning to direct sales (a.k.a. network marketing, multi-level marketing, or MLM) to earn a living or to add an additional revenue stream into their business. The rise in social commerce has paved the way for how we sell and do business differently compared to traditional brick and mortar systems.

Anti-Aging Skincare Market Stats

Data and statistics strongly support the fact that the anti-aging skincare market is not slowing down anytime soon. In 2019, the global skincare industry is estimated to reach $131 billion while the premium skincare market is projected to be $42 billion globally.

Skincare awareness is one of the main driving forces behind this booming industry. Generation X (ages 30-59) and millennial (ages 15-29) consumers are becoming more aware of the value in taking care of their skin. Anti-aging products have shifted to not just target wrinkles and fine lines but also to target issues such as dry skin, firmness, uneven skin tone, hyperpigmentation, and dark circles under eyes. New and innovative products will continue to surface each year.

On April 7, 2016, we learned from new 2015 Euromonitor data that Clinique was ranked the #1 premium skincare brand, Rodan + Fields #2 (up from #4 in 2015) and Lancome #3 in the U.S. We also learned that Rodan + Fields is the:

• #1 premium anti-aging skincare brand in the U.S.
• #2 overall premium skincare brand in the U.S.
• #1 fastest growing skincare brand the last 5 years in the U.S.
• #1 premium acne brand in the U.S.

Is It a Pyramid Scheme?

Every once in a while, I hear from people wanting to start their own Rodan + Fields business but they are skeptic about network marketing because supposedly it’s a “pyramid scheme.” Well, recently I was listening to famous music producer Simon Cowell in an interview talk about his recording company and music personalities he helps train, coach, produce, and make famous careers out of their singing talents and it got me thinking...

So, a music talent signs on with Simon Cowell’s production company and Cowell makes a percentage off of each individual singer he signs on. Let’s take real estate as another example. Say you own a real estate company. You start out with you being the sole realtor of your company but then you expand your company by hiring other realtors in order to expand your real estate network. All of those realtors are then providing real estate advice and help through your company’s network and then giving you a little piece of the pie.

Many people in different industries build networks, look for networks, and then increase the productivity of those networks. Reputable network marketing companies are no different. It’s the same concept. Sounds more like residual recurring income rather than a pyramid scheme to me.

So if Simon Cowell gets a percentage of what his music talents make, and a real estate company owner gets a percentage of what each realtor in the company makes…how is a network marketing consultant selling products and making a commission off of each product sold and IF a business partner wants to join him/her and sell products as well and he/she gets a small percentage for each product that business partner he/she is training and coaching sells any different?

As long as a network marketing company is not giving consultants huge kick-backs just to recruit business partners…it sounds like there are many network marketing companies that are legit businesses to me. Just like in anything you do and any business you build, it doesn’t happen overnight, it takes hard work, perseverance, and time to build...but network marketing and residual recurring income is just another viable smart business building option to consider.

It’s Critical Who You Partner With

I can’t express how important this step is if you want to start your own network marketing business. If you decide to get into network marketing, it is SO IMPORTANT to partner with someone who can help guide, train, and motivate you to focus on the proper income producing activities when it comes to building your business. Having the proper mentor ship and business partner supporting you is key in this business. Is he/she skilled in teaching you social media tips and best practices? Does he/she have proper messaging for you to use to reach out to your warm and cold market without being pushy and annoying? Does he/she have marketing materials and content ready for you to follow, apply, and use for your business?

I get emails every week with individuals who have started their own Rodan + Fields virtual skincare franchise with a friend or a friend of a friend but they don’t know where to start or what to do. Unfortunately, if I had to train, guide, and coach my business partners in addition to those individuals not on my team, I would never get any sleep. I would love to have calls and meetings and help everyone that contacts me for help, but I do have to focus on my partners and team first. And, it’s not fair to the people who have partnered with me to give away all of those tips and social media knowledge needed to run their businesses. While the company does offer great marketing materials, training materials, and product information, you still need to partner with someone who can help mentor, guide, coach, and train you properly with these materials. Sending out messages every time with “join my team” or “buy these products” is not going to cut it. Personally, I want to see everyone succeed in this business, but I do have to focus my time and efforts to the people I partner with and their partners. My team offers phenomenal training and resources for this goal. However, you do need to show up and work to succeed in network marketing. Again, make sure you partner with the right person that can help you run your business effectively.

I want to help change people’s skin and their lives for the better. It’s my personal passion. When people join me in the business, I even have documents and tutorials on what to do and what not to do...what to post on social media profiles and what not to post. I would love to change the aspect of network marketing where so many people just post selfie after selfie or posts that are all about them with no value to potential customers and business partners at all. Make it about them and not about you…before posting content, always think in terms of sharing valuable, helpful information to your audience.

Many network marketing products really are great but we as professional consultants need to sell them professionally and not be annoying. It is not necessary to puff up your chest and display how awesome you are. It’s about putting the focus on others and making them feel awesome and capable of achieving success as a business owner or feeling more confident in using the products we sell. As John Maxwell stated…”People don’t care how much you know, until they know how much you care.” Be authentic and real.

In My Humble Opinion

If you would have told me almost 2 years ago that today I would be involved in a network marketing company, I would have looked you straight in the eyes and told you that you were crazy. I would never get involved in direct sales. I use and love the products, but getting involved in the business is a whole different ball game. At first I was a skeptic. I'm not a salesperson...I don't do sales. Is this business really a golden opportunity or is it all just hype?

Thankfully, I quickly understood the magnitude of this opportunity when I did my own research and learned the facts. I realized that just as these leading expert dermatologists did with Proactiv, which is help millions of people worldwide with acne, they are doing the same with anti-aging, but this time we get to be a part of it. When opportunity knocks, sometimes you have to take that leap of faith and grab a hold of it. As Eminem’s song “Lose Yourself” goes…you only get one shot, do not miss your chance to blow, this opportunity comes once in a lifetime.

Why Rodan + Fields

It’s simple…I know that these skincare products work and have been a lifesaver for my skin and millions of other people. So ultimately, why not help others change their skin and their lives for the better as well?

Just like you, I have my own struggles that life brings, but one thing that helps me overcome them is knowing that I am setting an example for my family and others on how to take care of my skin and helping to make a difference in the lives of others. I want to always look youthful...don't we all? Just like you, I struggle with skin issues such as oily skin, those pesky pimples that show up from time to time, and hyperpigmentation from the sun. I believe we are here on this earth to lift one another up. This has become my passion and calling. It's very rewarding to help others in their journey to confidence, beautiful skin, and/or time and financial freedom.

Wonder if Rodan + Fields products are a good fit for you? Are you open to learning more about this company and how it can benefit you or your business? Contact me at [email protected] to learn more and decide whether this opportunity can benefit you.