Thinking Outside the Box: Momoyama University's Collaborative Case Study in Cross-Broder Marketing

Last year, our team at ZenPop conducted a collaborative project with Momoyama Gakuin University's Business Design Department and held the final presentation on January 29, 2024. The theme of this project was "Speaking to Global Companies from the Gen Z Perspective." As part of the challenge, students created content for posting on popular SNS platforms such as Youtube and Instagram, presenting their work in the final session of the project.

Project Final Presentation

Under the guidance of Professor Eiko Izawa, a special lecturer in the Business Design Department's Business Design course at Momoyama Gakuin University, 17 students formed three teams. They undertook a wide range of planning and proposals related to SNS marketing, from planning the posting schedule on ZenPop's Youtube and Instagram to content creation.

During the final presentation, the research findings, posting proposals, and other aspects leading up to the project were presented by two Instagram teams and one YouTube team.

<Instagram Team 1>

Focused on a particular game character, the team conducted research and interviews with foreigners. Based on this, they created a persona, proposed an international subscription box, and devised marketing strategies preferred by the persona. During Instagram advertising operations, they set hashtags that would likely increase the chances of the target audience seeing the posts. An Instagram account was created and posts were made weekly, with results such as likes and follower counts being monitored. They also created Instagram reels.

<Instagram Team 2>

Instagram team 2 researched and created content related to a popular game worldwide. To gain recognition, the team analyzed the number of related hashtags on Instagram and the posting trends of game users. They created reel videos for posting and visited facilities related to the game, conducting research on Japan-exclusive products and the customer base. Based on their research, they proposed a new monthly subscription box.

<YouTube Team>

This team focused on the ZenPop ramen box, and proposed marketing activities using YouTube for promotion. They conducted research on the ramen scene abroad and visited facilities related to cup ramen. They also utilized YouTube Shorts for posting content and suggested a three-month posting schedule combining various ideas, such as an "Instant Ramen Miracle Recipe Contest" and collaborations with ramen shops.

ZenPop is passionate about sharing Japanese culture worldwide, one carefully curated box at a time. From the Kawaii artistry of our stationery to the various flavors of ramen, we hope to spark curiosity in Japanese products and foster connections beyond borders.

If you are curious to learn more, visit ZenPop’s homepage.