Thinking, Fast and Slow

?

?

“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”

-??????????? Daniel Kahnemann

?

The news about the passing away of Daniel Kahnemann, the author of the book, “Thinking, Fast and Slow” prompted me to write this post. Even though I had read this book sometime in 2014/15 during my INSEAD days as this was a recommended read, this book has been on my shelf for all these years. ?

?

Daniel Kahneman, PhD, won the Nobel Prize in Economics in 2002. He was the Senior Scholar at the Woodrow Wilson School of Public and International Affairs, Professor of Psychology and Public Affairs Emeritus at the Woodrow Wilson School and Eugene Higgins Professor of Psychology Emeritus at Princeton University.

?

Thinking, Fast and Slow (2011) – a recapitulation of the decades of research that led to Kahneman's winning the Nobel Prize – explains his contributions to our current understanding of psychology and behavioral economics. Over the years, the research of Kahneman and his colleagues has helped us better understand how decisions are made, why certain judgment errors are so common, and how we can improve ourselves.

?

"Thinking, Fast and Slow" dissects human decision-making into two cognitive systems: intuitive, fast-thinking (System 1) and analytical, slow-thinking (System 2). Kahneman explores biases, heuristics, and the intricate interplay between these systems, revealing how they influence our judgments and choices. Through experiments and examples, he elucidates the flaws and strengths of each system, offering insights into human behavior and decision-making processes. The book helps in understanding the complexities of the mind, shedding light on the mechanisms behind our thoughts and actions, and providing tools for improving our decision-making abilities in various aspects of life.

It unveils the hidden biases that influence our thoughts and actions, shedding light on the unconscious patterns that drive our behavior.

By drawing on a wide range of research studies and experiments, the book offers a comprehensive understanding of how our minds work, challenging conventional wisdom.

With its thought-provoking ideas and practical implications, the book sets the stage for self-reflection, transforming the way we perceive ourselves and the world around us.

?

Who should read “Thinking, Fast and Slow”?

Anyone interested in the human mind

People curious about how we make judgments

Students of psychology and behavioral economics

?