Thinking about a custom-made website for your company, product, or service? Think twice! ??

Many people misunderstand what "custom-made" truly means. Did you know? Custom-made could refer to:

• Custom frontend (unique design combined with platforms like WordPress + WooCommerce).
• Custom backend (completely custom code - at least this is told to you).

?? Here’s the truth: Your company doesn’t need a "custom-made" website to look unique. By simply leveraging your brand's fonts, colors, and visual identity, your website can stand out without breaking the bank.

?? The “Custom-Made” Secret: Most so-called custom-made websites are not custom at all. They’re built on open-source platforms (like WordPress or Shopify) and then branded as “custom-made” to justify a drastically higher price tag. ??

Why Custom-Made Isn’t Always the Best Choice:

1?? Expensive updates: Custom coding can be costly when updates or changes are needed. In contrast, open-source CMS platforms (like WordPress) are regularly updated to stay in line with SEO, usability, and design best practices.

2?? Locked in with your developer: Once your site is custom-coded, you’re tied to that developer. If you want to switch developers, most will refuse to touch someone else’s custom code. This means… rebuilding from scratch.

3?? Paying for every tiny feature: Want to include data layers for measurements or specific functionalities? With custom-made websites, you’ll pay for every line of code. Open-source platforms often have ready-to-use solutions that are far more cost-effective.

?? Real-world examples that don’t need custom-made coding: ? Inventory management + pricing rules: We’ve built systems using WordPress + WooCommerce to handle complex rules like calculating daily average currency rates, rounding prices, and managing inventory directly from suppliers. ? Delivery fee calculator: Factoring in package size, weight, and delivery distances—all solved efficiently with rule-based logic and open-source platforms.

?? Pro tip: Building a new website is more than just hiring a developer. You need: ?? A project manager to strategize around SEO, usability, and conversion optimization (CRO). ?? Quality content—it’s what makes your website shine.

?? Don’t fall for the myth that custom coding = better website. Often, it only benefits developers selling "custom-made" services, not you!

Key Highlights Explained

• Custom frontend: Refers to the visual design and user interface (UI). It can be unique while still using an off-the-shelf CMS like WordPress.
• Custom backend: Refers to the underlying code and structure, built from scratch instead of using pre-built engines.

?? What do these terms mean?

• CMS (Content Management System): A platform that allows you to build and manage a website without needing to code everything from scratch. Popular examples include WordPress, Shopify. Think of it as the foundation of your website, where you can easily add pages, update content, and make changes.
• SEO (Search Engine Optimization): The practice of optimizing your website so it appears higher in search engine results (like Google). This includes improving site speed, creating keyword-rich content, and ensuring mobile-friendliness to attract more visitors.
• CRO (Conversion Rate Optimization): The process of designing your website to encourage visitors to take specific actions, like signing up for a newsletter, making a purchase, or filling out a form. A CRO-optimized website focuses on turning traffic into leads or sales.
• Usability: How easy and intuitive your website is for visitors to navigate and use on every device type. A user-friendly website ensures people can find what they need quickly and enjoy a seamless experience, leading to better engagement and conversions.
• Datalayer: A structured data block that holds information about your website’s users and activities. It passes this data to analytics tools like Google Tag Manager (GTM) or marketing platforms for key tracking and performance insights.

?? Need unbiased advice on your website options? With over 15+ years of experience, we’ve seen it all. At MarketingLens Ltd. , our Senior Team (ex-Google, Oracle, Accenture) help businesses make smart, informed choices about their Digital Growth to International Markets —without unnecessary expenses. Let’s talk!

?? Message us for a free consultation: https://www.marketinglens.com/ready-to-grow-form/

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