Thinking of a career in copywriting? Here’s what you need to know.
Memolyne Ngere
Monetize Your LinkedIn Audience | Social Media Copywriter/Ghostwriter | Helping You Craft Content that Builds Visibility, Credibility & Attracts Leads | Founder Copy-Branding
How do you know you are meant to be a copywriter? (5 simple steps).
How do you know you are meant to be a copywriter? What are the signs to look out for? This is a great opportunity to find your path. To find out what you were born to do... There are many things to carefully look out for. If you notice them in yourself, then it's time to nurture those things, to grow them until you end up fulfilling your calling.
If you are meant to be a copywriter, you'll be nodding all the way down this article:
??You love writing
If you are meant to be a copywriter, you write for a living. Your love for writing should be non-negotiable. Or else your every working day will be a misery. And the tight deadlines will push you over the edge because you will be writing a lot!
Here's what your routine will look like:
-You write to make them sell more products.
-You write to offset the power of their competitors.
-You write to make them look good and to solve their marketing problems.
If you don't love the art of writing already, you will get terribly frustrated.
??You have a good sense of humor
Humor is important in life. It has to do with the ability to see the funny side of a situation that looks pretty bad. It also has to do with not taking yourself too seriously all the time.
Humor is an easy way to win people's admiration and attention. A successful copywriter uses a good dose of humor when writing a copy.
-Think of those TV ads that made you laugh or smile.
-Those radio ads that made your day anytime you listen to them.
-Those billboards you drive by on the street and turn back to look at while quietly smiling to yourself.
-Those funny ads you see online that you can't help but share with your friends. All those were created by a copywriter.
??You love playing around with words
You love words and understand their power for good and evil.
-Words can solve big problems. But words can also create big problems.
-If you are meant to be a copywriter, you will love and respect the amazing power of words.
-A few well-crafted and well-timed words can contribute to making consumers love and respect a brand but a care-free word or two can make them dislike a brand and even stop purchasing its products.
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In other words, a brand can gain more money through advertising, and can also lose money. Literally, anything can happen!
??You know the power of touching on emotions
You/your brand has an emotional side and knowing how to harness it, is very important.
For example: When a crying person tells you something, you tend to be moved right?
-You must always be able to make your audience think deeply. Making them laugh, cry, or anything that torches on emotions. It is more likely to push the "buy" button.
Studies have shown that consumers don't buy for logical reasons, they buy for emotional reasons.
Also, the kind of emotion you are aiming at, depends on the audience you are targeting, the product, service or idea you are selling and the competition.
??You like reading
The reading culture in most cases breeds amazing Copywriters.
-If you often find yourself getting interested in reading almost anything you can find. You're always patient enough to read even a seemingly boring book to the end!
There is always something you can learn from every book. Reading widely will broaden your general perspective. To write well, you must read wide. Maybe It's about time to start collecting your money by offering Copywriting services.
??You always observe your surrounding
Observing people and things around you with keen interest goes a long way in the Copywriting industry.
-It gives you a better understanding of things round you. The best part, it will be much easier for you to understand your target audience better.
It helps you gain insight into people's fears, their desires and motivations. That insight is a major tool a copywriter uses to create successful advertising campaigns for brands.
Are you ready to kick-start your Copywriting journey? Wishing you all the best!
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P.S.S. Every week, I got some fresh cherry (content) to help you nurture and grow your brand on social media. Don't miss out!