Thinking beyond 'Managing'. Empower your business with the right CRM software

As commonly (mis)understood, CRM software is not merely for data updates. It can be actually used at an advantage for the business to accelerate growth.

Most of the professional and thriving organisations today aptly use modern tools and software for management of every facet of their business.

No business in the world has grown rich with poor management.

Why do certain businesses excel even with a handful of team members and that too in a short amount of time?

Everything sums up to how the wheels and cogs are turned. Are they in tandem? Are they at the optimum speed?

??That's where 'MANAGEMENT' comes into picture. Today we're talking about thinking beyond just management- EMPOWERING the business with professional management.??

Any business, even though run by 'humans', does need a 'robot' do keep records, automate reminders, pop up priority tasks, store documents and channelise the process. CRM software for sales and process management is one of the best 'robots' you can have for perfecting the workflow.

Here are 3 reasons how and why:

For a CRM software, the ROI directly vests on sales, customer acquisition and customer retention.

1. Investment in CRM and ROI calculation

Entrepreneurs, as well as veterans, it's important to know the ROI for any expenditures.

• Calculate the total investment for 1 year on CRM
• Take the number of total qualified leads you process in 1 year and divide the CRM cost to know per lead CRM cost.
• The gain against each sale will contribute towards CRM cost per lead
• Once the CRM cost is covered with each sale done, the ROI is completed.
• ROI can be made much quicker by processing the best qualified leads and quicker closures.

Maple CRM software assists the analytics of leads input vs sale done in a defined period of time with custom reports feature. Create your own reports, customize them as per the information required and get all the information right in your mail inbox.

2. Customer Acquisition

Everyone gets leads, but only a few companies show potential of massive conversion. This is not any gimmick, it's plain good management.

Better lead management can be achieved with a CRM for the purpose.

• Leads come on a common platform (CRM) from various sources. This saves the hassle of multi platform checking, keeping updates and by chance missing of the leads
• All the leads from a single platform can further be managed professionally with a CRM software.
• How a CRM software empowers lead management?? - AUTOMATION.
• Automatic mail triggering on a new lead arrival, notification to concerned executive on a lead update, prompts to take quick action, quick reminders, etc. are the features a CRM software provides for better and smart lead management.
• Smart and well built CRM softwares have a provision such that no lead gets a miss.

Maple CRM supports 'SMART LEAD MANAGEMENT'. Email / WhatsApp Automation, Mobile App- Android and iOS Assessment form based lead prioritization- Automated

3. Customer Retention and Upselling ??

Having a CRM software in place ensures the best customer experience.

• Customer history and buying pattern always accessible as a reference for follow up and re-connection with the customers
• Renewal notifications and reminders can be automated so as not to miss these important actions.
• Upselling can be pitched in by studying the customer buying pattern, their headcount number and progress. Example: If customer is with a basic package of your service and has a headcount of 5, but in 6 months the headcount rises to 15, definitely the higher package can be suggested.
• This in turn leads to more sales and can also augment in speeding up the ROI.

When going for a CRM software or in that case any management software service, always priority should be given to something which will add value to the ongoing process. Just replicating manual management into an online software is not enough.

That's how a business can be 'empowered' - leading to better management, better sales. ??Growth mantra busted!! ??