Think Your Product Can Speak For Itself? How to Make Compelling Product Videos

This is not an all-encompassing guide on how to making compelling product videos, but simply few pointers for small businesses to get started in the right direction.

Show Your Products in Good Light

Lighting matters. There’s no two ways about it. Actually, there are multiple ways about it: if your light source is too close to the product, it's too much contrast. If the lighting is too harsh, it sets the wrong mood, especially when you're shooting delicate products.

Know the mood you’re setting out to achieve, read up a little on three-point lighting, and play around with the lights till what’s on the viewfinder reflects what’s on your mind’s eye.

Long-Distance Doesn’t Always Work

This is as good a video marketing tip as it is relationship advice. Show your audience the product: up close and personal. Extreme close-ups, however, should be minimized: if your video only shows the parts in extreme detail and not the whole, the viewer might think the design of the product is shabby.

Psst, Look Around

What surrounds your product is almost as important as the product itself. Put on your art director hat and think of all the things you can throw in the background to style up your product. Do note that these props are supposed to elevate the product you’re showcasing but shouldn’t call attention to themselves. If all this seems a bit much, you can always hire some experts.

Move it, Move it (But don’t Shake it, Shake it)

Dynamic shots make for interesting viewing. Using sliders and rigs whenever possible gives your video that professional edge. However, if you don’t have equipment that supports smooth movement, or if you’ve made an active choice to use static camera angles instead, be creative about it.

For reference, here’s a video we shot for CKC Jewellers where the camera didn’t move an inch.

All it takes to make a compelling product video is meticulous planning before the shoot, and a team with the ability to think on their feet to counter last-minute restrictions that are more or less inevitable.

If your organization has the resources to carry out this task internally, we wish you the best and hope this article helped. However, if you think you need some external expertise and a cost-effective way to go about the whole ordeal, you can reach out to us at CreatHives.