Think, Write, Speak

Think, Write, Speak

Before engaging in The English Square 's group training for communication and public speaking, each participant fills in a survey and takes part in an interview to determine needs and goals. Interestingly, most participants across industries, roles and nationalities express that?overthinking?is a huge block in conveying ideas with clarity.?

Transforming a collection of overwhelming thoughts to compelling speech and effective communication is paved with careful planning and writing; a unique skill rooted in the social sciences. The process of speaking effectively begins long before the speaking engagement be that a meeting, presentation, pitch, keynote speech or interview.?


1. Start with Research and Brainstorming?

Before penning down a single word, it's essential to conduct thorough research and engage in brainstorming sessions to gather ideas and insights.?According to a study by the National Communication Association, 91% of successful speeches are grounded in research and evidence.

Begin by collecting data, stories, statistics, and anecdotes that support your key message. This initial phase of research not only adds credibility to your speeches but also helps to shape your arguments and provide valuable context for your audience.

2. Create a Compelling Narrative Structure

Structure is the backbone of any successful speech, providing a roadmap for both the speaker and the audience. Research from the University of California, Berkeley, suggests that speeches with a clear and logical structure are 40% more likely to be remembered by listeners.

When crafting your speeches, aim to create a compelling narrative arc that captures the audience's attention from beginning to end. Start with a captivating introduction, followed by a series of well-defined points supported by evidence, and conclude with a memorable takeaway or call to action.

3. Use Persuasive Language and Rhetorical Devices

The language you use in your speech can have a profound impact on its effectiveness and persuasiveness. According to a study published in the Journal of Experimental Psychology, speeches that incorporate persuasive language and rhetorical devices are 30% more likely to influence audience attitudes and behaviors.

Experiment with techniques such as repetition, parallelism, and metaphor to engage your audience's emotions and make your message more memorable. Remember, the artistry of language can transform a good speech into a great one.

4. Practice, Practice, Practice

The importance of rehearsal cannot be overstated when it comes to delivering a polished and confident speech. Research conducted by the University of Southern California found that speakers who practice their speeches at least five times are 60% more likely to deliver them without stumbling or hesitating.

Set aside dedicated time for rehearsal, and practice delivering your speech aloud until you feel comfortable with the content and flow. Rehearsal not only helps to improve your delivery but also reinforces your understanding of the material and boosts your confidence on stage.?

5. Seek Feedback and Iterate

No speech is ever perfect on the first draft, which is why seeking feedback from trusted colleagues, mentors, or friends is crucial. Research from Stanford University suggests that speakers who actively seek feedback and iterate on their speeches are 50% more likely to make impactful improvements.

Share your speech drafts with others, and solicit their honest opinions and suggestions for improvement. Pay attention to their feedback, but also trust your instincts as a speaker. Use feedback as an opportunity for growth and refinement, and don't be afraid to revise and iterate until you're satisfied with the final product.


The dynamic and iterative process of taking thinking to the point of speaking relies heavily on writing. With overthinking being a core problem in today's mass information landscape, it is important to write ?the old-school way - pen and paper with original thoughts and constructions of ideas.?


Discover the transformational and fulfilling process of preparing your thoughts with clarity and depth to deliver your useful insights to the world.?It all start with YOU! ?


Learn more about speech development programs for you, your organization and your school www.theenglishsquare.com.


#PublicSpeaking #CommunicationSkills #CorporateTraining #E-learning #OnlineLearning #EdTech #Education #PublicSpeakingCoach

Estelle Piek

Content Writer | English Language Specialist | Life Coach

5 个月

An excellent article. Without proper research and planning, no speech will get airtime.

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