Think win-win-win. Social media changes the game in business.

Think win-win-win and grow better business.

So... the platforms, the linking, the clicking, the web traffic business, do you think it's real business? Or are you still convinced it's just a fad for others to worry about? With mobile technology and a huge, growing, hungry base of motivated online consumers, how will your business plan to grow in 2015, 2016, and beyond? Learn how much I grew my business with better social strategy last month. Read on.

_______
I've spent 20+ years analyzing and learning how to profit from media messages. Want to learn how to grow good business on the web? Check out my site: https://ckirkmedia.com Follow me on Twitter: @kedachuck. Check out my business Facebook page: https://www.facebook.com/ckirkmediagroup. Share your methods and approaches for growing good business!

_______

Social media changes the game. For the first time in recent history, regular every-day folks can create and test commercial messages targeted directly at a select audience. They can do this work in social spaces for free.

On Linkedin, you can build an audience of motivated professionals.

On Twitter, you can build an audience of new media, media professionals, and more teens, twenty-somethings, and thirty-somethings than you can count.

On Facebook, you can build audiences around your network of friends from your community, your schools, or any number of interest groups.

What's different about today's online business opportunity is that you can test and target your own messaging themes. Get a twitter account and try it out. Start posting on LinkedIn. Create a Facebook account for your business. Find out when people are online. Find out the themes to which they respond this week. Learn that your customers really do want a say in how you do business with them. Listen up!

It's not raw just numbers of traffic that you should care about. The web is a lab, an online place to experiment about marketing and messaging. Which engagement themes matter to your audience? How do they want to be engaged or messaged? Ask, listen, and learn about your customers online. With a little elbow grease (that's the hard work part, right?) you can grow your business in amazing new ways online.

You can experiment a little more every day. You can experiment every hour if you so choose. You can experiment every minute and find out exactly what's going on throughout the day.

But here's the key. You've got to be measuring and listening with an ear to let the data and messages inform your business decisions. If you measure and experiment systematically, (a.k.a... if you engage the scientific method) you can learn exactly which messages create buzz. What are your customers responding to today, this week, or this year? Social media is a wonderful laboratory to cultivate a better understand of the messages, products, and insights that will grow your business.

If you don't want to leverage the insights from #social media, you don't have to. Your competitors will be glad to take your business away. Your competitor resellers will be happy to scoop up the searches for your best products and re-sell your products for you. Your web savvy opponents don't want you to engage better strategy on-line. They would love to keep the business for themselves.

Why bother with better messages and analytics online? One doctor's office I worked with lost 40% of his business to a competitor with a strategy on Facebook. It was about $5 Million dollars a year that his team lost. One enterprise team I was engaged to help grow business could not coordinate and leverage search and social effectively. They were losing $500 Million in new revenue opportunities every year to competitor re-sellers and competitors who were better at engaging social tools. Oddly, they have never learned the basic organization principles for effective web teams. They have dozens of marketers, but collectively they do not know how to leverage the power of search and social to grow millions in revenue. Their bosses aren't even asking.

One business I empowered with better search, social, and web activities could not figure out their web listening strategy. Instead of listening, they left search, tweets, product pages, and other site activity to be managed in a disjointed way. There were so many voices competing and hurting their online growth. Across lots of different business silos there was no clear messaging or listening directive. So what happens if you don't measure, test, and listen to customers before you launch a new product? This team tanked revenue 70% in one of their biggest markets. Until I showed them the data, they didn't even realize the impact of not examining their web strategy.

Can you afford to lose 70% of business in your key markets?

Instead, social innovators engage #social media and business #innovation. Social innovators cultivate the stories that are the seeds of growth. When you engage #social media and business #innovation, you experiment, engage, and enliven the online conversation. You inspire others to achieve more and grow good business together.

#Social #innovation is the heart of a win-win-win approach to growing business. When you learn how to create the words and stories that matter, you grow traffic. When you empower others to grow their business, you can grow your own. The ability to listen, learn, and engage in better business practices is priceless. Pass on your message of inspiration. Live a better story in your business and you will be amazed how good business practices take root and grow revenue.

We are creating micro-business spaces that can matter to customers. Your ability to listen, learn, love, and engage your customers and their passions and behavior patterns: it will set the course for your online business activity. The online world is quite different and sometimes hard for business leaders to understand.

But the innovators get it! When you tweet, share, like, and experiment and track your activity systematically, you can grow new business. You grow business in terms of traffic, in terms of e-commerce opportunity, and in terms of learning the themes and message that are current, relevant, vivid, and viral. The web is a wide open wild west space right now. There are many kinds of messages competing for your attention.

Is the web traffic business real business? I grew my site traffic 880% last month. What would 880% more traffic do for your business? How much did your traffic grow? Do you even know?

Do you want more people to see your messages and follow your business? Do you want to cultivate new products and ways to empower your customers? Are you ready to live, learn, and leverage web tools to grow? Then check out what is going on.

Live inspired. Grow the kind of business you've always dreamed of. That's what I do at https://ckirkmedia.com.

Help us rebuild the dream that matters. Good business empowers us to be the people we've always wanted to be. Inspire yourself and inspire others with a grand vision of growth. Isn't it time?

- Chuck

Chuck Kirkpatrick
Founder, C. Kirk Media Group
https://ckirkmedia.com
#social media + business #innovation