Think Like an Operator #7

This week, we have the privilege of speaking with Grace Clarke , a renowned marketing consultant known for her innovative approach to brand strategy and consumer insights. Grace has an impressive track record with brands like Graza, Jones Road Beauty, Google, and Madewell.

In this episode, we explore how Grace integrates consumer research, round tables, and AI into her strategies to deliver super effective marketing results.

?? Deep Consumer Research is Crucial

• Understanding consumer psychology and behaviors can provide invaluable insights that guide successful marketing strategies.?

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?? Utilize AI for Efficiency

• AI tools like ChatGPT can help in summarizing large amounts of data, providing actionable insights, and even creating personalized products.

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?? Embrace Collaboration

• Building a network of brand "frenemies" can amplify your marketing efforts and reach a broader audience.

Grace shares a successful Friendsgiving campaign by Graza, the olive oil company, where they collaborated with other brands like Jones Road Beauty and Ghia. This campaign involved creating cross-promotional mini-events and digital content.

?? Create Unique Consumer Experiences

• Focus on creating memorable and engaging consumer experiences that go beyond the product to build strong brand loyalty.

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?? Stay Informed and Adapt

• The marketing landscape is constantly changing. Stay informed about new trends and be ready to adapt your strategies to meet evolving consumer needs.

Grace Clarke's insights into consumer trends and marketing innovation provide a valuable roadmap for brands looking to stay ahead in a constantly evolving market. By leveraging customer research, AI, experiential marketing, and a community-focused approach, brands can create more meaningful and effective marketing strategies.

We’re excited to offer Levitate brands an exclusive head start on BFCM with our one-stop, gamified solution, now in partnership with Decommerce . This innovative experience enhances your customers' shopping journey while boosting your brand’s value, with full data ownership.

Why Start Early??

• Beat the BFCM rush: Get ahead of the busiest shopping season.
• Cut CAC by 40%: Save on Customer Acquisition Costs and focus on your customers.
• Engaging Experience: Gamify communication, airdrop digital collectibles, and reward interactions—all within your website.

Interested in learning more? Let’s chat!

Join us and other amazing DTC experts for an all-day meetup with incredible panels and workshops. Sign up here!

?? Austin, TX

??? October 3rd, 2024