Think Like Amazon
Chris McCabe
Amazon Seller Reinstatement, Brand Protection, and Account Health | Former Amazonian, International Speaker, Podcast Host
It sounds counter-productive if not entirely unhelpful to say, "Don't think what you're thinking" but that's what most Amazon sellers need to do when Amazon questions your item quality.
Whose fault is it when you see policy warnings piling up in Seller Central? Well, that's like asking, why does the IRS do what it does the way it does it? It doesn't matter WHY, it only matters that it happened, if you're the one under an audit investigation.
The knee jerk reaction is to blame the buyer! But keep that knee right where it is. You can't expect to blame anyone to Amazon, even if it is valid. You really don't even need to blame yourself, but you DO need to take responsibility for looking into things and fast.
Fly into action like an Amazon Superman, or Superseller. Learn the 3 steps to thinking like Amazon.
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