Think with Google: The Marketing Research Tool Everybody Forgot
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What is Think With Google?
Think With Google was launched in 2012 as Think Insights. Today, Google’s free-to-use tool has become a treasure trove of information for marketers worldwide. It covers everything from the latest consumer and cultural trends to insightful statistics and trend reports.?
But how does Google manage to collect all this data??
Can you take a guess? Yes, by leveraging its own digital search metrics.?
Along with this, their team of writers and researchers sift through the data to deduce actionable insights. This feature makes the tool a great assistant for marketing research.?
It also has a YouTube channel and Podcast to help you dig deeper into your audience and target market.?
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How to Use Think With Google for Marketing Research?
Here are a few ways to use Think With Google for market research and coming up with content ideas.?
1. Use Think with Google to Make Sense of Data
Google is like a wise old sage with its data. Along with providing access to the latest information, it helps you make sense of it and how to use it to your advantage.
Let’s take an example to understand.?
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More than 40% of shoppers in India would purchase from a brand that wasn't their preferred one when faced with rising prices.
Now, as a marketer or business owner, what can you do with the above information? Think With Google gives you a full-blown roadmap for that.?
They delve deep into what constitutes a good deal for consumers and lay out several actionable ways to achieve that. This includes offering cash on delivery and buy now, pay later options. Plus, they provide case studies from big brands to help you learn by example.?
2. Use Think with Google to Stay informed about Consumer Trends
As a marketer, you must stay updated on the latest trends. And know what information your target audience is looking for, not what they are searching for. This is where Think With Google can help.
Let's show you how.?
In India, the search trends for 2022 are nothing short of fascinating. Searches for “well-being” and “self-care” increased by 10% and 8%, respectively. This trend is reflected in a 43% increase in health and fitness expenditure and a 31% increase in beauty and personal care product spending.
Now, people are also searching with more specificity than ever before. For instance, searches for “women's perfume” have seen a 40% increase and “heart-shaped male hairstyles” have surged by a staggering 330%.
If you deal in beauty products, the data shows that you must be mindful of inclusivity, diversity, and sexual identity in your campaigns. The more you understand the trends, the better you can tailor your marketing strategies to resonate with your target audience.?
This is explained in detail in Google’s complimentary articles.?