Think of Dropping SEO from Your Budget in 2023?

I work with a lot of SMEs, many of which have faced significant financial challenges in the last few years due to Covid and the increasing economic instability. SEO is an area that comes under scrutiny when deciding budgets as it’s not as easily measurable as some other channels which offer instant gratification.

Many forms of digital advertising offer the chance to ‘dial up’ leads in a fairly short space of time. Business owners may understandably therefore be wondering if newer channels such as Instagram or Tik Tok could offer a better return for their business. However, SEO is a long-term investment because a good SEO presence can have an everlasting effect on your business.

Here’s why I believe SEO is still highly relevant in 2023:

1. Increases Organic Traffic

Recent statistics show that SEO still drives over a thousand times more traffic than organic social media.1

Organic traffic from SEO is important because it’s targeted. Users visiting your website from a search engine’s organic results have a very specific query. If you provide the best answer in the eyes of the search engine, then you’re more likely to..... read the full article