THINK DIGITAL FIRST

Digital technology has transformed consumer habits in a tremendous way.

Mobile devices, business apps, cloud technology, data science, machine learning, and automation now allow customers to get what they want when they need it. 

What is more, these new digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer, who is constantly connected, app-native, and aware of what s/he can do with technology.

Because of the opportunities that arise from using modern technology, customers often rate organizations on their digital customer experience first.

 Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust in the organization.

 The companies that get digitally transformed are creating highly engaged customers, and these customers are six times more likely to try a new product or service, four times more likely to have referred the organization to their network, two times more likely to make a purchase with the digitally transformed firm, even when an analog competitor has a better product or price.

 Furthermore, highly engaged customers buy 90% more frequently, spend 60% more per purchase, and receive three times the annual value compared to the average customer. So, thinking digital first requires you to rethink how you interact with your customers in the digital space.

 Using marketing teams as an example, thinking digital first means reducing the spend on offline marketing activities, such as direct mail, billboards, and TV ads. Customers want (and expect) highly targeted messages, which can only be achieved through a data-driven marketing strategy. This creates the need to use digital channels to automate search engine marketing, account-based sales campaign, and email marketing strategies.

 Digital first thinking is not just about being reactive. It’s about being proactive in the way you drive the business goals of your organization. To accommodate the new, modern-day buyer, your business also needs to think digital first.

 At Lotus Beta analytics, we have created a wide range of business solutions that are poised to help your organization achieve set business objectives. As a Microsoft Gold partner, Lotus Beta provides business and technology consulting, business application development, security and IT support, data analytics along with the deployment of various Microsoft solutions. Let us hold your hand and guide you through your digital first journey.

Stella (Ihuoma) Justin

#digitaltransformation #microsoft #dataanalytics #businessconsulting #technologyconsulting