Think of a Chorus, Not a Solo Act

CEOs have taken highly visible communications roles throughout the COVID-19 crisis. As the pandemic continues, stakeholders will benefit from hearing those messages reinforced by other organizational leaders. From members of the board to business unit heads, each should refract a core narrative through their own context and audiences.

Show a United Front

Sophie Bellon, Chairwoman of Sodexo's Board of directors, shared a video by CEO Denis Machuel, adding a personal message of pride and solidarity.

Showcase In-House Expertise

John Furner, President & CEO of Walmart U.S., convened with Dr. Tom Van Gilder, Walmart’s Chief Medical Officer to discuss employee and customer safety. 

Share Local Updates

Stephan W?llenstein, CEO of Volkswagen Group China, shared a message of resiliency following the re-opening of Volkswagen's manufacturing plant in China. 

Promote an Initiative

To launch Pfizer’s new PSA, #ScienceWillWin, members of the executive leadership team shared pictures and personal commentary, including Pfizer EVP & Chief Corporate Affairs Officer Sally Susman.

Highlight Employees

Phil Maher, COO of Virgin Atlantic, posted a video going behind the scenes of Virgin’s 1st NHS charter flight, flying supplies from China to the UK. 

Address Business-as-Usual

Joseph Wolk, EVP & Chief Financial Officer at Johnson & Johnson, posted an earnings update grounded in the context of COVID-19.