What are the things You Need To Know About White Hat SEO for 2016

There is a growing trend, which makes people wonder how certain websites occupies the top rank in the search results. The website owners strive to differentiate themselves from others by incorporating different SEO techniques. There are several SEO techniques that help a website grow in various folds. Unfortunately, due to the lack of inappropriate knowledge, with certain technique, website owners end up facing drastic results. So, it is always beneficial to inculcate white hat SEO techniques to prevent any such case.

• Website content

The foremost thing that comes to play is the website content. The content must be original and unique. The quality of content must be maintained. Google search is curious about indexing quality and good articles. The article must not be copied instead it must be inspiring and informative.

• Meta data and title

After having a quality article, the tags must be placed well in the article. These tags must include the necessary information. The title tag is located at the top of browser and it must include the main or top keyword in this. Meta tag is other essential tag that locates at the head section of HTML page.

• Proper keywords

Keywords are most useful in obtaining the targeted visitors to your website. For obtaining better result, it is necessary that keyword research must be done that offers you appropriate results.

For example, if the keyword is seo company in Chennai, this keyword can be placed on meta description, title, ALT tag, heading elements and several more.

• Guest posting

Guest posting is highly safer and also a successful technique to drive authentic visitors to your website. With this, you can actually share your links with other websites in the form of article. Guest posting is absolutely a white hat technique and involve no sort of spam.

• Semantic Mark up

Search engines work in semantic manner. Thus, semantic structuring assists search engine to better understand your content. This mainly includes the proper usage of heading elements. Search engines show more significance to heading elements.

• Relative content

By adding the relative content to your website content, you can engage the visitors alluringly. The links of the related article offer an idea to the visitors regarding the different articles available on the website and it becomes easier for them to check what they search on the internet.

• Content sharing

Publishing article on the website must not be the last thing. Content sharing should be the ardent need that has to be taken care of. Share your content on various social networking websites, directory submission, bookmarking sites and several more.

• Directory submission

Submitting your content to distinct online directories is the right way to create traffic. You will find both free as well as paid online directory. Few directories tend to be content specific, whereas others get articles from an array of different category.

• Cascaded styling sheet

CSS plays an essential role in differentiating between two articles. The design of the website must be such that you can find the article separately and the design of the website makes search engine to easily crawl your content and properly index them.