Things You Didn't Know Twitter Does with AI

Twitter is one of the most popular social media platforms in the world, with over 321 million monthly active users. What many people don't realize is that Twitter also relies heavily on artificial intelligence (AI) to function. In fact, AI is used in a variety of ways on the Twitter platform, from curating content to identifying spam. Here are some things you may not have known about how Twitter uses AI.

1. Automated Content Curation

Twitter has a lot of content to sift through on any given day - tweets, retweets, replies, direct messages, and so on. To make sure that users are seeing the best possible content, Twitter uses AI to curate content for each individual user. The algorithm looks at a variety of factors, such as who a user follows, what type of content they tend to engage with, and what time of day they are most active on the platform. This helps ensure that users see content that is relevant and interesting to them, which keeps them coming back for more.

2. Spam Identification

No one likes seeing spam in their timeline - least of all Twitter! To help keep the platform clean and free of spammy content, Twitter uses AI to identify tweets that are likely to be spam. Once a tweet has been identified as potential spam, it is sent to a team of human reviewers who can then determine whether or not it should be removed from the site.?

3. Tweet Translation

Twitter is used all over the world, which means that it needs to be accessible to users in a variety of languages. To make sure that everyone can understand the tweets in their timeline, Twitter uses AI to translate tweets into different languages. This is done using a machine translation algorithm, which is constantly being updated and improved as more data is fed into it. As a result, the translations are getting more and more accurate all the time!

4. Trending Topics identification

One of the most useful features of Twitter is its ability to surface trending topics in real-time. This allows people to stay up-to-date on what is happening in the world at any given moment. But how does Twitter know what topics are trending? It's thanks to AI! The platform uses artificial intelligence to monitor tweets and identify which topics are being talked about the most. This information is then used to surface trending topics on users' timelines and in search results.?

Who knew that Twitter was using so much AI behind the scenes? From automated content curation to tweet translation, AI plays a big role in making sure that users have a great experience on the platform. And as AI continues to evolve, we can only expect that Twitter will find even more ways to use it!