Things recently read, seen, and heard at Qorus - Edition #4

Discover the articles and interviews of the week:

In pursuit of profitability: Insights on why and how to engage mass affluent consumers

The mass affluent – defined here as consumers with liquid assets of at least USD 100,000 – represent a key target cohort for banks around the world. Your ability to successfully compete in this segment and win market share is critical to driving profitability. Mass affluents are a highly coveted segment for their overall higher product holding and how they generally tap into your most lucrative financial products: investments and home loans.

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How to avoid stupid mistakes in customer relationships

Almost every day, I hear scandalous stories of businesses that have treated customers poorly, and with the ease of disseminating information today, it seems customers have no problem leveraging the internet to tell their story and get revenge. Airlines, banks, telecoms, restaurants, hotels, supermarkets – they are all under attack publicly, and it is hard to ignore that they all have a problem managing customer relationships. In fact, a lot of the stories that I hear make absolutely no sense if there is any goal of forming long-term relationships with customers.

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Metaverse: Any bank that is 'establishing a presence’ is doing it for PR

Alex Jimenez, Managing Principal at EPAM's Financial Services Consulting, shares his perspective on the relevance and financial market potential of the metaverse.

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TikTok and financial markets – a dance worth dancing

Overtime, the online platform may become a crucial resource for financial marketers to attract Gen Z customers. Launched in 2016, TikTok is estimated to have approximately?one billion active users?as of January 2022. The platform’s numbers are quite impressive, especially when compared to those of other major platforms that have existed significantly longer (e.g., Facebook and their almost three billion users and YouTube’s nearly 2.5 billion.)?

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NewTech Friday: Perfesco

Perfesco is a subsidiary of EDF Pulse Croissance, the EDF Group entity that develops new businesses and innovative offers. Its CEO, Laurent Kraif, presents the company and explains how it helps manufacturers to finance energy efficiency projects.

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The great transformation of retail banking in Africa: Ecobank

Paul-Harry Aithnard is Managing Director of Ecobank C?te d'Ivoire and Regional Director for the WAEMU zone. He shares his experience and vision in this interview conducted for a Qorus-Sopra/Away study on digital transformation in African banks that will be published in the second half of 2022.

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Cyberbullying insurance – making the internet a safer environment for children and adults alike

According to the Pew Research Center, 71% of US parents with a child aged 11 or younger?are concerned that their kid may be spending too much time online. In light of this trend, the International Telecommunication Union highlights cyberbullying as?the top child online safety concern, ranking above issues such as data protection and even grooming.

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