Things Marketers don’t know!

Marketing isn’t a very easy term to define when you actually think about it. Most people who are not Marketers usually confuse marketing for advertising but defining marketing is not very simple. As a marketer, you might know marketing as a company’s way to get customers but it isn’t that simple as well.?

To me, Marketing is any action that a company or organization does to gain the attention of the customers and then successfully convert them into a paid customer. But don’t take my word for it. This entire article will prove to you, what Marketing really is and how companies use marketing to get interested customers to be paid customers. How marketing can boost your company and how Digital marketing can be a ray of hope.?

Trust plays a big role for marketers when it comes to digital marketing. How does one build trust in their audience? By building a personal brand. Having a personal brand also establishes that the product or service you use or promote will also be trustworthy.?

Fundamentals of Marketing?

The biggest mistake most marketers make is having a lack of patiences. Marketing might seem easy from the surface but it is rather complex when you get down to actually doing it. There is alot one needs to do and know before actually getting into it. To be a great marketer, one first needs to know exactly who their customers are and what they are looking for. A good marketer should make sure to do extensive research on their customer base and build several customer personas. There is alot one needs to know about their customer to make sure they give out the right message to the right people at the right time. Market research is the key to finding out the required information.?

That is what marketing is, getting the correct message to correct people at the correct time. For that to happen, the understanding of your customer and their needs and problems has to be very clear. The marketers should have an understanding of the market that they want to place the product in.?

After having a good idea of what the market, or your audience wants most people still get stuck with the content and reach nowhere. Just having the knowledge of your target customer can give the edge you need to gain their attention but without the correct message and proper channels, the audience will not be interested in the product.?

For example, one cannot reach a younger audience for trendy clothing items targeted for teenagers and young adults by facebook. They would have to use channels like instagram ads or search ads or lifestyle youtube ads.?

After putting your product out there, the biggest mistake a marketer can make is not give a proper way to land a conversion. If a person is looking at an instagram ad and is not sure of what the proper call to action is, the sale will not come through and the interested audience will not be converted into a paying customer. Having a proper call to action is essential.?

The last thing to do would be to monitor and analyze the results from the ads that are running. Monitors which type of ad strategies or types of content actually work is very important to keep increasing the engagement.?

CATT Marketing Funnel?

Most marketers use the CATT funnel of marketing but don’t know much about it and that is what is lacking them in achieving the full potential of their campaigns.?

Wealth = n^ CATT

n = Niche, C = Content, A = Attention, T = Trust, T = Transaction.?

Niche is the expertise or category in which your service or product falls into. Niche decides the market you will be dealing with and that market’s problems are your problems. If your product or services solve any of the problems then that will generate an audience.?

Content is the content that you create to create the awareness of your product/ brand/ services you provide. Catchy and good content is the smartest and easiest way to gauge an audience. If a brand is posting or creating content that is relevant and relatable to the audience or solves their problems and establishes a clear communication then the engagement will increase.?

Attention = Good content brings engagement and attention from the desired audience.?

Trust = A proper communication established by the brand through content that they are creating gains the audience’s trust for the brand and the product/services.?

Transactions = Transaction is the conversion of an interested customer into a paid customer. Conversion isn’t easy and doesn’t happen from just one ad. Many people take a lot of targeted ads and emails and a lot of browsing to make a decision.

Ways of Marketing

There are two ways of marketing- Traditional marketing strategies and Digital marketing strategies.?

For the majority of the period, from when the print press was developed, traditional marketing has dominated the marketing industry. There are many channels that traditional marketing uses like newspaper ads, television ads, posters, banners, flyers cards etc. But one of the biggest drawbacks of traditional marketing is that it requires a good amount of money. To actually get one’s brand’s name out there, the investment for advertising your products in television ads and newspaper and posters and banners, it is a lot of investments which the smaller or middle level organizations did not have to shell out. This resulted in the smaller and middle level companies not getting enough attraction from audiences and eventually dying out if they didn't have the funding to keep them afloat.?

In the 1990s and the early 2000s saw a huge change in marketing when Digital marketing first came to be. Posting ads or promotions of products or services on the internet in different websites started getting attention. Marketing took a completely different turn after that and digital marketing only kept getting more and more refined. Now digital marketing is dominating the marketing industry because it overcomes the biggest barrier with traditional marketing.?

How is Digital Marketing better than Traditional Marketing?

After digital marketing came into the picture, the marketing industry made a huge turn. The notion for marketing before digital marketing was that only big brands could use it to its full potential because of the cost it needed to fund a successful ad campaign. But digital marketing changed the marketing industry completely with its biggest advantage being cost effective.?

Traditional marketing is also not very ROI effective. It is very hard to track which ad campaign or method is useful and getting the brand the traffic that it is getting. But with digital marketing, analyzing which trends or campaigns are doing well and which need changing is very easy to track.?

Digital marketing also helps increase brand awareness with your customers. Digital ads create a close relationship with the audience which helps cultivate positive relationships with the brand and instills trust into the brand. Traditional marketing does not create a personal relationship with a brand.?

Traditional ways of marketing also do not allow the brand to target a specific audience or a larger audience. But digital marketing allows a brand to target a specific audience or demographic in a large radius. The Internet's reach is infinite.?

Cost has always been the biggest factor in marketing in a traditional way. But digital marketing changed that with its pay per view ads or pay per conversion ads and significantly made the ads cost effective.?

Along with creating brand awareness among the audience, digital marketing also increases customer relations. Digital marketer use channels like emails, social media and search engines to market and place their product which gives a clear channel of communication with customers making customer relations better.?

Integrated Digital Marketing

When it comes to online ads, there are endless channels that one can use to show their content on. To post ads in different channels which might have different demographics of audiences require different strategies, but a way a brand communicates should not vary in the different channels. That can be confusing for the audience and can instill distrust. It is a basic strategy one creates and uses different marketing tactics in that strategy.?There are many different channels for integrated digital marketing like -

Youtube Ads, Search Ads, Instagram Ads, Facebook Ads, Google Ads, Display Ads Etc.?

Keeping a consistency strategy across all of these platforms and channels is the key. It instills trust in the audience and keeps consistency.?

Marketing has always been the one thing that looks simple from the outside but when you dive into it, it is actually a very complex web. Gone are the days when people said ads lie about the products to get sales. Now truth is what sells and to have the attention of the audience you need, truth and a good marketing strategy keeps the audience interested and eventually the interested customer will convert into a paid customer. All one needs is good content and some confidence.??