Things that made us go ?? #12/2024
?Here's our selection of things we’ve read, watched, or learned at?TakeFortyTwo.
??"Time" is the single most used word in the English Language.
Like for instance:
We ran an issue on time some time ago, and we're bringing time up again because Nudgestock, the world's biggest festival of creativity and behavioral science is back and this time, it's about time.
Attendees enjoyed one of the best editions so far at The Old Truman Brewery, while the rest of us very FOMOed mortals watched the livestream.
During the break, we got a replay of the late Daniel Kahneman's conversation with Rory Sutherland, in which they both delve into the concepts of "noise" and "hygiene" in decision-making.
Here, Rory offers a concise and comprehensive overview of behavioral economics, focusing on Kahneman's dual-system theory of cognitive processing, and how our fast, intuitive thinking (System 1) and our slower, more deliberate reasoning (System 2) shape our decision-making.
?? Dotdigital 's Barry Faulkner writes about four key areas marketers should focus on to stay ahead.
His talk at the Marketing Showcase in Southampton highlighted the importance of getting serious about data, personalization, and hyper-targeting, and discussed the potential of AI and machine learning, as well as the growing emphasis on sustainability and social responsibility.
?? Matt Hampshire on how the Forrester Wave report works
A deep dive into the Forrester B2B Commerce Wave report, challenging the common practice of taking the rankings at face value. Hampshire emphasizes the importance of understanding Forrester's scoring system and applying your own weightings based on your organization's specific needs.
?? Google's Great Algo Leak: What else is new?
In a surprising (?) turn of events, Google's latest algorithm update got leaked, causing quite a stir in the SEO community. In this webinar, Rand Fishkin and Mike King dissect the implications of this leak, offering insights into how these changes impact SEO strategies and what us confused marketers should do to stay ahead.
?? A little autobombo on the side
Good intel fosters smarter choices. This month, we wrote about the long and short of B2B Email Marketing. Subscribe for fresh B2B eCommerce insights in your inbox every two weeks.
?? And that's a (Bacon & Eggs Toaster) Wrap
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Credits & Acknowledgements