Things that made us go ?? #11/2024
?Here's our selection of things we’ve read, watched, or learned at?TakeFortyTwo.
?? We've known it for a while: The next big thing is a million little things.
In eCommerce, too, things evolve through continuous, incremental improvements that work well together. Earlier this year, BigCommerce announced 100+ innovative new platform features, software releases, and partner integrations, around five key areas: Enterprise, International, Omnichannel, B2B, and Composability.
BigCommerce also introduced their new President, Travis Hess. In a recent episode of The Watson Weekend Show, Hess shared insights on the changing role of agencies over the past decade, how eCommerce demands have shifted over the last 15 years, the battle between BigCommerce and Shopify for enterprise dominance, and key blind spots in current eCommerce strategies.
There's also a nod to the "report wars" in the industry.
?? The Future of Customer Experience and the Art of Solving Problems
In this other podcast episode, DotDigital CEO Tink Taylor discusses the eCommerce CX landscape, including the importance of personalization in customer engagement, the role of data privacy and ethics in shaping customer interactions, the shift towards omnichannel experiences, how not to measure a company's success, and how to solve problems with processes, not people.
?? A fantastic one for fans of fonts
Originally called Neue Haas Grotesk, and later renamed to reference its Swiss origin internationally, Helvetica is everywhere. You have seen it used by brands like BMW, General Motors, Motorola, Nestlé, Skype, Microsoft, and Apple, as well as the U.S. government, NASA, the European Union, and the Madrid Metro.
For font enthusiasts and design aficionados, @Gary Hustwit's documentary "Helvetica" is a must-watch. The film explores the typeface and its impact on global visual culture in a fascinating dive into a font that has influenced graphic designers and shaped the visual world for everyone for decades.
领英推荐
?? Who doesn't love manifestos?
This resource offers insights into writing compelling brand manifestos, with tools, tips and techniques to master the craft, including over 50 examples and thought starters to practice. And cheatsheets. Who doesn't love those too?
Examples range from Apple's Think Big to Volkswagen's Think Small, and include classics, like this one.
?? A little autobombo on the side
Good intel fosters smarter choices. This month, we've written about blurring the lines between B2B & B2C eCommerce and about the Broken Windows Theory applied to B2B eCommerce. Subscribe for fresh B2B eCommerce insights in your inbox every two weeks.
?? Aaand that's a (Chicken Caesar Salad) wrap!
Got questions? Suggestions? Opinions? Comments? (We love all of those).
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Credits & Acknowledgements