Things that made us go ?? #10/24

?Here's our selection of things we’ve read, watched, learned and enjoyed at?TakeFortyTwo.

? Mark Ritson, our favorite foul-mouthed Marketing professor, shares insights on the importance of time as a variable for marketing success.

Consistent growth over time is the truest test of a brand and its team, rather than immediate, ephemeral successes. Focusing too much on short-term "moments" in marketing, like product launches or viral campaigns, can cause us to miss the bigger picture of long-term sustainability and growth.

? In a related story, our quest to better understand time -and how it applies to our work- led us to two ancient Greek concepts: Chronos, the personification of chronological time, all about ticking clocks and turning calendar pages, and Kairos, the opportune moment, the perfect time for action. One is linear, measurable, and relentless. The other one, qualitative, subjective, and fleeting.

In this article, Newfangled's Christopher Butler explores the interplay between these two fascinating concepts of time and offers a fresh perspective on how we perceive and manage our greatest asset, emphasizing the importance of timing in business and marketing strategies, rather than just focusing on the amount of time spent on tasks.

?? The learning method developed by the brilliant physicist Richard Feynman is essentially simple: if you can't explain it simply, you don't understand it well enough.

The technique encourages us to break down complex ideas into simpler parts and explain them in our own words. It's a powerful tool for learning and understanding, whether you're delving into quantum mechanics or just trying to wrap your head around a new concept. Here's the Feynman Technique, Sketchplained.

? About time! Y2k cameras are making a comeback.

Despite their on-paper inferior image quality compared to the latest iPhone, these cameras from the early 2000s have charmed their way back into our hearts. So, dust off your Nikon Coolpix, it's cool again.

?? Art & Copy is an amazing documentary for anyone remotely interested in the intersection between psychology, advertising, marketing, politics, and creativity. With first person testimonies and accounts of advertising legends who helped transform the industry into a powerful medium for shaping perceptions and behaviors, giants on whose shoulders we still stand, whether we're aware or not.

The film is an exploration of advertising as both an art form and a strategic tool, a fascinating look at how legendary advertising professionals tapped into human psychology and emotions to shape consumer culture and influence public perception, highlighting how the most iconic campaigns of the 20th century were born from a profound understanding of human nature. Still applicable in the Era of AIs. Perhaps even more so.

?? Aaand that's a (gluten-free) wrap!

#marketing #creativity #copywriting #timevstiming

Credits & Acknowledgements

• Cover artwork generated with Midjourney and edited by our design team.
• Text generated by humans. You can read more about our Generative AI Policy here.

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