Things To Know Before Undertaking Mobile App Development

Have you got an idea for the next killer app?

If you answered yes to the above question, be warned that you are not alone. The mobile ecosystem is literally close to bursting with apps. As per the latest figures from statista.com, there are over 3.9 million apps in all the app stores combined, and this number is only steadily increasing by the day. With such an exponential growth in the number of apps, it’s likely that your brilliant idea may get lost amid a sea of similar applications.

So how do you ensure that your app succeeds in this highly competitive market? Read on to find out.

Mobile App Development: Steps to consider before starting

Whether you are thinking about building the app yourself, or are looking to hire any mobile app development services, it’s best to plan ahead before taking the plunge into creating a new app. Being well informed about the important factors will help you to chart out a roadmap to ensure the success of your application. The following discusses some of the most important decision points you should know about before building your mobile app.

Research Your Market

The first and perhaps the most important thing that you should do before starting on your app journey is to deeply research the market your app will be targeting. Your market research needs to focus on your competition and their strategy. This will provide you with an understanding of the apps which are already available in your niche, and you can then use this information to find a user need that is still not catered to. Then you can structure your ideas to provide new solutions to these problems. It is best if you work with your mobile app development agency on this for comprehensive results.

Know Your Users

The next step you should take is to decide and understand your target users. You need to understand their age, personal preferences, which platforms they are most active on and how they might go about using your app. Once you have a clear idea about the usage patterns and requirements of your target user base, you can then proceed with incorporating the same in the design and development process of your app.

Decide Your Platform

Once you have understood your user base, you can decide which platform you are going to build your application for. This should largely be determined by the platform which is most popular among your target users. You can choose the Android platform for greater market penetration, or stick with iOS for targeting dedicated users. It is advisable that your mobile app development agency builds the app to target both platforms for higher user access. 

Settle On Your Feature Set

The next step you should consider is to narrow down which features you are going to include in your app. Do not include all features under the sun: this will lead to a cumbersome user experience that will most likely drive them away. Instead, your choice of features should be determined by your apps usability and utility requirements. Done this way, your app will need to host only those features that are of use to your target audience. This can go a long way towards ensuring the success of your app.

Create A Marketing Strategy

In today’s intensely competitive app market, just building an app is not enough: you need to have a well thought out marketing plan in place to promote your application. This can comprise of both offline and traditional marketing using mass media channels and also digital marketing routes that use the internet. Social media marketing, app store optimization and search engine optimization strategies for your app should all be in place before you venture to release your app to the market. This guarantees that once your app hits the app stores you are ready to promote it and bring it to the forefront of your users’ attention.

Mind The Budget

Last, but certainly not the least, you should have a well planned budget laid out before you venture to start your app development. You should clearly define and plan for what services you are going to use, the cost of mobile app development and marketing, as well as any unexpected contingencies which may arise.

Final Words

When it comes to building mobile apps, there is no one size fits all strategy that works for everyone. Keeping the above points in mind will help you to work with any top mobile app development agency in India for developing an app that is bound to be a success.