Things To Keep In Mind While Developing A Mobile App
Anshul Kapoor
Co-Founder & CTO at XORLabs.com | Business Growth Strategist | Technology Specialist and Advisor
The joy and satisfaction of a new mobile app is clearly no longer enough – the app industry is too dynamic. No matter what targets you want for it to achieve, it’s always too competitive. It has become more challenging to stand out, and the commitment is massive, both given the time and budget.
Unprepared for the production stage of the mobile app will lead to expensive, irritating, and flammable errors. However, you will use your time working together to make these building blocks smoother and get a strong competitive edge with the production process. It takes a little time, but it’s unbelievable.
According to Statista, in 2019, there’s a total of 2.1 million apps available worldwide for Android users. The number of iOS devices is a staggering 1.8 million! The mobile app development space is still growing and it’s unstoppable! If you too have the amazing idea for your app ready, you might be wondering about how to make yours stand out from the pre-existing 3.9 million!
Speaking rationally, if you’re going to compete, your users need more than smart colour palettes and cool animation – they need to experience that “it” factor while using your app. To ensure the growth and success of your app in an extremely demanding and competitive scenario, you need to be very sure of the mobile app development approach you’re going to follow, right from the beginning, to the end, and then after.
Wondering how?
Here, we’ll walk you through some steps for mobile app development that you cannot neglect if you wish to create an app that’s actually successful.
Important Things To Consider
Proper research
The first and potentially most important part of creating an app is doing solid market research. If you don’t do it, then what is the point of creating every detail of a project only to find out that there is already an app that works the same way. You might not be the only one to have this idea in the world. As someone famously said, great minds think alike. So thorough research is necessary.
Start with the question: what is it that makes your app unique? This can be anything like a unique logo, a unique algorithm, or a unique feature that can distinguish you from the competition
You can do simple research using some of the keywords relevant to your app on Google or within the app store. Check out the competition to see what you will be competing against. The more time you spend doing your research and knowing what is out there, the more you will see your application’s direction and goal.
Mark your audience and platform
It is necessary to have a strong awareness of the target audience, even before creating an application. With a good idea of the consumer, you can develop an interface that satisfies their expectations, which improves the performance ratio of the mobile application. The choice of mobile channels and applications can depend on your goals: for your application or premium user if you want a broader market share. For a more comprehensive market share, you can concentrate on creating Android applications, and iOS is the best choice for highly-priced users.
Marketing for your targeted audience
After you are done with your research, it is time to take the next step of planning who your target audience is. You need to think of several things, like the app available for one-time fees or monthly subscriptions? Which features would you provide? Will there be any in-app purchases?
This is a crucial step in your creation, representing your app’s entire strategy and considering what kind of target audience will be interested in it. The best way to start is locally and asking the right questions. For example, if you are developing a food tech app, you can search on various app stores to check out the competition to see what they are offering with their app and what you can do differently to get ahead of them.
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Grab an innovative team
A variety of different elements come together to create an app. You will then have to bring a decent team together if you do not have 100% faith in your technological and graphics skills. A software developer is a must and can preferably be an algorithm breather. A graphic designer, like anyone who controls sound and music, is also significant. Would you like to use online tools to build your mobile app? This is certainly conceivable, but it won’t be as technical or elegant as a professional app. You need a strong team if you ever want to get out of the race.
Application workflow
Workflow is how your app will perform on different devices. This may seem like a minor thing to spend time on but it is vital. You should consider how a user will interact with your app. If the app is hard to use when built then people won’t use it, if it has not enough features users may not spend much of their time using it.Primarily the idea here is to think about how many screens will be there in the app and what will be on each screen. It may not be noticed initially by the user but if they are missing the app experience won’t be fluid enough.
Determine ways to earn from your app
Before you launch your mobile app on App Store, you must find ways to monetize your application. Popular choices include private advertisements inside your applications and in-app purchases.
You have the option to make your app subscription-based or premium one where users just have to pay once to use the app lifetime.
Free banner ad services can also be included in the template once the application achieves 1,000 installations. You can then have your advertisement code in the application and earn money through affiliate advertising.
Plan for maintenance and app updates
You are not done once the app is built and you’ve uploaded it on the app store. There are hundreds of apps being launched every day, and to stay ahead of them, you need to keep your app updated and add new features regularly.
Mobile app trends change very rapidly today, and you need to be ready to change your app along with that. Ensure that when you estimate the cost required to develop your app, you include the updates and additional expenses. Users often become bored using the same features and interface, so to keep them coming back, your app needs to be updated periodically.
Conclusion
The creation of an app is a long and exhausting journey, particularly with your very first application. Before you create an app, having certain things behind your mind will make your app less vulnerable. However, app creation is not a technological call, but a strategic call, which is why you must fundamentally foster the company’s principles and goals.
There are a number of mobile app developers available in the market who consider the possibility of success more than money. But the entire process of app development is more about cost-saving and going strategically than jumping onto the success ladder. The best way to do so is to “be safer than sorry.” Do your research and make things work.