Things Have Changed: Marketing Automation

I recall a Zoom Call with a prospect who was sobbing. She was completely overwhelmed by funnels, autoresponders, mailing copy, marketing plans and the list of things to be done, was just too big, too overwhelming, and she didn't know where to start. She needed help like many people who want to plan, document, execute, automate or simplify their marketing approach.

Addressing your Marketing and Marketing Technology is like eating an elephant - Inch by Inch it becomes a cinch ;) And if they were an Olympic event they'd be a marathon and not the 100m sprint. Far too many suffer from analysis paralysis or simply dont know where to start. In this week's Issue I want to share some of the resources we make available to help you plan, document, execute and automate your marketing strategy.

In this issue, I want to share hints, tips, tools and resources to help you generate backlinks and traffic,signups and registrations, scheduling appointments, closing the sale and automating the whole process. I also want to help ensure you're enjoying meaningful work and if you're pondering a new business name, to help with that too...

But First, 7 Tips For Becoming a h@ppeneur?

For me, there are 3 types of individuals online…

1. Those who make things h@ppen.
2. Those watch things h@ppen.
3. Those who wondered what h@ppened.

Here are 7 tips for becoming a h@ppeneur? and attracting more visitors to your website, and landing page and to keep you on point, on form and on fire...

1.?Know Your Market

Do you know whether your market is growing, declining, or remaining stagnant? Do you know how many prospective clients or customers you have in your local area? Do you know where they congregate online? The quicker you can find this out and take action, then the quicker you are to generating the leads, prospects, and sales you want.

Make a list of all the different platforms, channels, forums, groups, and websites that your target market visit each day.

2. Know Your Message

Do you know the needs, pains, and frustrations of your target market? Do you have a collection of headlines, ads, sales pages, emails, video sales letters and webinar scripts to qualify and engage your target audience? Your prospective customers are begging to be led, helped, and guided from where there are to where they want to be. Address their doubts, concerns and beliefs and reinforce your brand promise in your message to instil confidence and persuade them to take action.

Make a list of all problems, pains, needs and frustrations your customers have.?More importantly, make a list of features and benefits you, your products, services, and solutions offer to fix, remedy, and address those challenges.

3. Know Your Lead Sources

What type of leads do you require? B2B or B2C? What is your current cost per lead or cost per sale? Which lead source gives you the lowest cost per lead and best quality of lead? Do you know? Is it advertising, PPC, email marketing, social networking, webinar marketing or video marketing? Have you tested different approaches to confirm the best approach for you? Your prospective customers have different communication styles and information needs so your message and where you share that message is vital.

Make a list of your best lead sources and how much it is costing you per lead and per sale via each channel.?Make a note of how much?????you can sensibly afford to invest in marketing for the next 90 days.

?4. Know Your Sales Process & automate it.

How many steps do you have in your sales process? Do you know? Go on write them down. How many steps are involved from sending out your first marketing message to banking the cash from a sale. More importantly what you want your prospect to do at each stage of your process and how you can automate this nurture sequence.

Write down how many steps you think you have in your sales process and what written communication you send or present to potential customers to persuade them to go to the next stage.?More importantly, write down what Call to Action (CTA) you want them to take at each stage and how you will automate it.

5. Be Ready to Change & Take Action

Do you make things happen, Watch things happen or want to keep wondering why your competitors are selling more and making more money online than you? One thing is for sure, if you continue to do what you've always done and not address the 4 previous points, you will continue to get what you've always had unless you are prepared to change and take action. Become a h@ppeneur and start integrating the changes you need to make with your marketing over the next 90 days. In short, be the change you want to experience online. Integrate a proactive, interactive, and responsive attraction strategy into your marketing.

Make a list of ways you will be proactive, interactive, and responsive online.?Think about a posting schedule, your content strategy, and the different ways you will educate and help your target audience online.

?6. Have a written plan of action to follow and AUTOMATE it

A Dream with a Date Becomes a Goal. A Goal Broken Down into Steps Becomes a Plan. A Plan That Is Actioned Becomes a Reality. To Turn Your Dreams into a Reality - Plan the work and work the plan. Many people want to know HOW to generate backlinks, traffic, signups, registrations, sales and revenue and we will share some engagement strategies in part 2, but first…

Make a list of the available human, technical and financial resources you have available each month for implementing and executing a new customer journey.?Think about what you need and how much you are currently investing.?How can you save money and increase ROI?

?7. Have an excellent support infrastructure and framework

Many customers do not have access to the necessary support infrastructure they need for themselves to ensure they are making progress with the products, services, or solutions they have purchased or invested in. Many struggle and often, fail to recoup their investment or achieve the satisfaction they crave simply because of a lack of professional, caring, and practical help by phone, email, zoom, skype, messenger, a knowledge base, private forum, or on-site visit. Many are simply left to stumble around in the dark, quickly becoming disillusioned, demotivated and very often change supplier quickly.

?Write down all the different ways you offer customer support and excellent customer service to go the extra mile on behalf of your customers.

*WATCH THIS* VIDEO ABOUT AUTOMATING YOUR MARKETING STRATEGY

To Watch the video, click the play button in the middle :)?Best Viewed [FULL SCREEN]

DOWNLOAD FREE FROM AMAZON TODAY - YUP, A FREEBIE :)

If you're struggling for hints, tips and ideas to generate more backlinks, traffic, signups, downloads, registrations, appointments or sales online, then click the image below to start downloading my book for FREE from Amazon today. (I know, a freebie from a Scotsman, who'd have thought? I'm like that :) )

Either click the image above or?HERE?to download the book for FREE.

MarTech Simplified

There is so much choice of technical solutions across the MarTech landscape. It is currently estimated that there are over 10,000 vendors and suppliers across the globe, and in trying to make a decision can be difficult, complex and costly if you make the wrong decision.

ARE YOU ENJOYING MEANINGFUL WORK?

Many people feel undervalued or unappreciated in the work that they do. Many hate the commute, their boss and the office politics. Others simply find themselves at a crossroads ready to welcome new positive experiences into their life. What about you...?

Ask Yourself the following...

In order to live the life and lifestyle you want, you need to be happy in your skin and allow your heart to sing doing what you love to do and excel at.

YOUR NEW BUSINESS NAME

Many people struggle to come up with a new business name, product name or brand name. Even website addresses are becoming harder to find or create for a lot of people. If you need help to create a new name, answer the following questions...

FREE SESSION FROM OUR "NEW BUSINESS IDEA" PROGRAMME

Does your new business idea stack up? Have you defined your customer avatar, revenue streams, routes to market and the resources you require to get it planned, documented and launched? What about stakeholders, shareholders and investors are they confident in your idea and that you will you generate the ROI and ROAS that they want and by when? For a FREE Session from our NEW BUSINESS IDEA programme, click the image below...

For a FREE Session from our NEW BUSINESS IDEA programme, click the image above or CLICK HERE.

MARTECH STACK BOOK NOW LIVE ON BOOK BOON.COM

At the start of the year, I set myself a wee goal to launch a series of book to help entrepreneurial managers, directors and presidents launch new projects and initiatives that could benefit their organisation and them personally. This book in the series is about MarTech Stacks.

EXPERIENCE AN INSTANT BREAKTHROUGH WITH YOUR MARTECH

Do you know what's missing from your MarTech Stack - Your unified Marketing Technology to help automate the smooth implementation and execution of your marketing strategy? Get Help and experience a FREE Instant Breakthrough to help you indentify what's missing and what's holding you back and preventing the permanent results you want from your marketing.

Click the image above or CLICK HERE to experience an Instant Breakthrough for FREE

FREE WEBINAR INVITE

Learn how to plan, document, execute and automate your next sales and marketing campaign:

To Register for our FREE Marketing Webinar, either click the image or CLICK HERE.

THANK YOU & 4 QUICK QUESTIONS...

Many thanks for all your past, present and future support. And remember, if you need help, just ask. Oh, and 4 quick questions...

Have you found a benefit from this issue of my newsletter?

Do you think others in your network would benefit from receiving my newsletter?

Would you be prepared to recommend (and share) it with others?

Who are the first two people that you know who could benefit from it?