THINGS GET PERSONAL

Little Hands of Stone is an independent creative agency based in Seattle. We exploit creativity to help our clients achieve stretch business goals. To move the damn rock. We base what we do on a law of physics that’s been around for a few thousand years. We call it “creative leverage”--the disproportionate power of category-defying, empathy-driven work. Here’s some of our latest thinking and doing.

NEW THINKING

#SUICIDEPREVENTION

Co-founder Michael Boychuk sat down with the Medical Media + Marketing podcast, alongside our longtime partner Candi Nicholson , to discuss our recent breakthrough #suicideprevention work with Seattle Children's . It’s a personal conversation, because this is a personal subject for Michael’s family. This is radical empathy at work and it’s worth a listen.

“This is an intensely personal project for me. Several years ago, I had simultaneously the highest point in my career in the lowest point in my personal life happen over the same weekend when my daughter was in crisis actually at Children's Hospital dealing with anxiety issues, and I lost my (biological) father at the age of 18 to suicide. So this is a very personal topic for me…”

HERE’S THE PODCAST

THE PET CARE CATEGORY IS EASY AND HARD

Our results-driving work with Rover.com, including TO MY HOOMAN and CONE OF SECRECY, has taught us a lot about the pet care category...it's simultaneously the easiest and hardest category in marketing. Here’s an OpEd Matt McCain wrote for MediaPost . There’s talk of poo and regurgitated socks.

Most brands, pet care or otherwise, are hesitant to talk about the grosser, more unpleasant parts of our lives with pets: hair-covered clothes, flying drool, errant poo, and regurgitated socks. But these realities are as much a part of our lives with pets as wagging tails and morning cuddles. And they are hallmarks of a deep, authentic understanding of pets that goes beyond superficial cuteness.

HERE'S THE PET CARE ARTICLE

NEW WORK

“AGING IS LIFE” HITS THE HIGHWAYS

If you’ve been stuck in Seattle’s soul-poisoning rush hour traffic lately, you may have at least experienced the silver lining of seeing our new AGING IS LIFE OOH billboards for Aegis Living. And if driving by them at 3 MPH isn’t enough, below is an article in OOH TODAY about the category-defying campaign.

HERE'S THE AEGIS ARTICLE

FRESH HARDWARE

It’s the little campaign that could. In addition to being the most effective campaign in Rover.com history, TO MY HOOMAN work just pulled in some serious gold at the National ADDY awards. All told, the work earned six golds in multiple categories and a Special Judges Award. Happy butt-wags all around.