They’re watching… but they’re not buying. Here’s why.
Ann du Plessis
Get clients DMing "I'm in" while you’re on a bike ride, a beach, or binge-watching your favourite series because your offers & content are THAT good | No ads, funnels, sales calls, tech or cringey tactics | See about ??
There’s a reason you’re not getting the clients you should be. It’s NOT because you need to “post more,” get active on more platforms, or find some new magic marketing hack.
It’s because your market doesn’t see themselves in what you’re saying.
And if they don’t see themselves, they don’t buy.
This is one of the biggest reasons purpose-driven experts lose sales. Their perfect-fit clients are right there, silently watching… but not taking action.
Why?
?? You’re speaking to the future version of them - the one who has already done the work.
?? You’re using vague, esoteric language that makes sense to you, but not to them.
?? You’re pulling them forward when they haven’t even taken the first step.
They don’t know they need what you offer because they don’t recognize themselves in your message.
And that’s why they’re not reaching out.
I get why this happens.
Especially if you’re serving a past version of yourself.
You’ve grown. You’ve healed. You’ve done the work.
Now you want to pull them forward and show them what’s possible.
But right now, they’re stuck.
?? They don’t see the path yet.
?? They don’t know what’s actually keeping them stuck.
?? They’re searching for a solution that meets them where they are right now.
Your message has to meet them there first.
Not where you want them to be.
Not where you know they can go.
But right where they are - frustrated, searching, and ready to move… if the right message finally lands.
This is the shift in your content that changes everything and makes signing clients so much easier.
Your content isn’t about where YOU are.
It’s about what THEY want in this moment:
?? What are they feeling?
?? How are they living it?
?? What do they crave?
?? What’s their next step?
When your content cuts through the noise and speaks straight to their hearts, they’ll stop mid-scroll. They’ll read every word. They’ll think, “This is me. This is what I’ve been searching for.”
And when you nail it, they’ll reach out, ready to say “yes.”
But doing this can be uncomfortable.
Meeting your market where they are means going back.
It means putting yourself in their shoes, tapping into their current experience.
And that can be triggering.
That’s why so many coaches and experts avoid it.
They don’t want to go back to the pain they worked so hard to heal from.
But avoiding it is costing you clients.
If you don’t connect with them in the way they need, someone else will.
That’s why I don’t just help my clients with business strategy and content.
I also create safety for them to revisit the past without getting pulled back into it so they can meet their market at their starting point and build messaging that moves people to action.
This is what we do inside The Client Accelerator.
Inside, we’ll:
? Nail down your Best-Fit Client & design a "First Date" Easy-Yes Offer priced at $2K - $5K that’s a no-brainer for where they are right now.
? Dial in your messaging so your Best-Fit Clients feel like you're inside their head.
? Implement my pre-selling content strategy using 4 simple post frameworks, so prospects start reaching out ready to buy.
? Show you how to sign premium clients in the DMs using a simple PDF Offer doc or a quick 15-minute call.
And we’ll do all this WITHOUT ads, funnels, 60-minute calls, websites, spending hours engaging on social media, sending cold DM’s or “handling” objections
If you’re ready to attract perfect-fit clients who are already searching for what you offer, send me a message.
We’ll chat to make sure The Client Accelerator is a good fit for you, and I’ll send over all the details.
OR
If you want to see more about how this works in action, join my free mini-workshop live on LinkedIn tomorrow: Content That Creates Clients.
In your corner,
Ann ??
CEO Secret Weapon - Peak Performance Enhancer Through Confidential Conversations - Isolation is Real > > I Promise Progress < < Former National Trainer for Tony Robbins. Ask me about the C.U.R.R.E
1 天前Ann, Your insights on meeting clients where they are are crucial. Many experts overlook the importance of connecting with their audience's current struggles. By addressing their immediate needs and feelings, we can create a genuine dialogue that leads to action. This approach not only fosters trust but also paves the way for meaningful client relationships, so thanks for sharing it Onward ??