TheSocialSignal: Discover Creator Economy’s Potential, Influencer-Led Commerce, Marketing Tips For The Holiday Season, eSports Influencers, And More.
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Wow, a five-year milestone for affable.ai! What a great time to reflect on how we founded affable.ai as a leading influencer marketing platform. Nonetheless, to transform social commerce. Never has there been a better opportunity to discuss how the booming creator economy is redefining social commerce.
Holding a masterclass with an Emmy-award-winning media advisor, a global influencer, and marketing experts is what we did last month to help brands learn easy ways to convert influencer marketing. One thing that remained the cornerstone of influencer-driven conversions during the session was —?trusting the content creators.
?Yes, the recent spate of controversies surrounding American rapper Kanye West and big fashion brands dropping him off cannot be overlooked here! But influencers, particularly micros, can best incorporate current trends into your campaigns. Even Trevor Laudate and Neve Fear-Smith, our special guests featured in the Marketer Profile series this time, gave their thoughts on trusting influencers to increase ROI. Besides, gaming (eSports) influencers and holiday season marketing are the hot topics right now; we have covered that, too, for you!
On we go — with our October newsletter to give you insights into the influencer marketing world.
Creator Economy Masterclass
Our virtual masterclass, "The Power of the Creator Economy: 5 Ways to Convert Influencer Marketing," organized in partnership with Emmy-winning media advisor Vinnie Potestivo , featured speakers Judi Fox , Natasha Graziano , Corey R Martin , Lola Bakare , and Nisarg Shah . Missed the live event? View the recording now. We guarantee great takeaways and high energy as outcomes! Watch now!
Future Is Influencer-Led Commerce: Neve Fear-Smith
Journalist Neve Fear-Smith , who has written widely about influencer marketing, offers her opinions on companies that had previously backed away from influencer campaigns. But are now discovering creators' content fitting into their target audience's daily lives and social media habits.?Read more
Role Of Creators in Purpose-Driven Businesses: Trevor Laudate
Find out how content creators can persuade your target audience to support your cause, especially if it's environmental. Influencer marketing, according to Trevor Laudate of Ecodrive , is an effective strategy for brand activism campaigns since it increases the authenticity and reliability of your brands. Read more
Influencer Marketing Tips To Follow This Black Friday, Cyber Monday
This holiday season, we don't want you to miss anything! Latest from our blog series on holiday shopping marketing are the five useful tips to help you boost influencer marketing efforts this Black Friday and Cyber Monday. Read more
eSports Influencers In The Era Of Video Game Marketing?
No wonder the gaming industry is currently a hot topic for marketers. For big consumer brands, Gillette and Coca-Cola, gaming (eSports) influencers are already the top choices to engage millennials, and Gen Z. Learn more about the impact of these influencers in Southeast Asia.? Read more
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Product Spotlight: Save and Load Feature
How important is it for you to save all your searches while trying to find an influencer using an automated tool? Our Save and Load feature is an efficient way to conduct repeated searches, letting you restore the filters you most recently used to locate the ideal influencers for campaigns. Read more
Why Creator Economy Matters?
In the most recent edition of #SocialMediaMarketerSays, our social media specialist goes further to explain the relationship between creators and consumers. Read our blog post on the creator economy for a detailed explanation of the nuances of this relationship. Read more
Revolutionizing Social Commerce
Explore the journey of two software engineers who landed at Entrepreneur First in Singapore to transform social commerce. Yea! Nisarg Shah and Swayam Narain , this year's Forbes 30 under 30, have been running one of the leading influencer marketing platforms – affable.ai – for the last five years. Read more
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As we wrap up, we couldn't help but discuss the most recent Kanye West controversy and big brands dropping him. The current event points to the risk of having influencers not aligning with your brand values. When asked by Nikita Mishra of?Campaign Asia?about the tapering of celebrity influencers, our CEO, Nisarg Shah, shared his opinion and exciting data on why micro-influencers are doing way better than celebrity influencers.
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Until next time!
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