There’s a way to get high-quality UGC… Without paying for posts… And your influencers still get paid what they’re worth.

There’s a way to get high-quality UGC…

Without paying for posts…

And your influencers still get paid what they’re worth.

The cleanest, most ethical way to do influencer marketing – with our SCRIPTS included.

We’ll break this down into phases.?

Phase 1: Talent Acquisition

Phase 2: Talent Nurture

Phase 3: Talent Compensation

Each one is equally important.?

I’ll even include the scripts our agency uses for you to swipe.?

Talent Acquisition:

Find as many influencers as you possibly can within your brand’s niche.?

We send reach outs to 500 influencers per month, per client.?

You can do this by going to target influencers' suggested follows or hashtags.?

Then, use this script via email:

Subject Line A: {Brand Name} - Partnership!?

Subject Line B: Can we join your fandom?

“Hey {name}, I’m {your name}, the influencer marketing specialist at {brand}.?

We absolutely love your content and we think you’d love our product. We’d love to send you one, no strings attached! Let us know your size and address and we’ll send one over ASAP!

(cont’d)

Once again, we don’t need anything from you besides your size and address. This is just a free gift for a creator that we just happen to love!

{Link to product page}

PS: The video you just posted recently was so good ??

Keep it up!”

Most influencers are busy and they won’t respond right away, so you’ll need to follow up.?

It should be 5 follow-ups in total, each can be varied versions of this script:

“Hey {name}, this {product} has your name on it and we can’t wait to get it to you. Are you comfortable sharing your address? Let us know!”

If they don’t reply after the second or third follow-up email, leave a comment on their most recent IG pic with a compliment & politely ask them to check their DMs or email.?

This brings us to Phase 2: Talent Nurture

When they DO accept your product and send their size/address, 30% of them will post about you on their story or feed because of their experience with you.?

Never pressure or guilt-trip influencers into posting, but feel free to send a prompt out like this if they end up not posting initially:

“Hey {name}, how’re you liking it so far? Did you get our note? Everything meet your expectations? Looking forward to your feedback!”

…and when they DO post, send this as soon as you can:

“{NAME}!!! We just saw your story, thank you so much for sharing us with your audience! We absolutely loved it.

No pressure, but we’d love to use your video as an ad. Do we have your permission to repurpose it on Facebook for a month? We appreciate you always.”

Most influencers will permit you to use it for 30 days. This is standard, and we don’t normally have much trouble. Especially because they’re about to get paid big time.?

This brings us to Phase 3: Talent Compensation

When they post, we immediately sign our influencers up to Refersion so they can get an affiliate commission on what they sell.?

This is when influencers become partners and we send this script:

“{name}, good news. Everyone is LOVING your video and it’s helped us a ton. We really want you to get a piece of this too. We want to pay you 30% of all sales that you generate, which could potentially be $1500-3000 per month at this rate.?

Can we set you up with a Refersion account?”

The standard affiliate rate is 15%.?

We start at 30% and sometimes go as high as 50%.

We’re happy to break even on the first sale, because we know those people will come back.?

And it’s STILL the most cost-effective way to build your brand and sell your products.

Many influencers will want $150-300 for a post when you send them product.?

Our clients don’t work with influencers who charge for posts, because the content always comes out stale and it doesn’t convert.?

It’s not genuine or authentic.?

When influencers get a package in the mail with a customized note for them, they get excited.?

When they’re excited, they turn on the camera and post it.?

THAT is what good ads look like. Excited. Authentic.?

Those influencers create content that generates thousands of dollars, and we ensure that they get a piece of it.?

The old way: influencer earns $300 and makes bad content for a brand.?

Our way: influencer earns a commission on organic sales and gives us content that performs in Ads.

If an influencer has built a valuable audience that converts, they can earn royalties over $5k per month.?

Because they’ve done good work for us, they get paid with their affiliate link whenever they post about us.?

Which gives us MORE content.?

This is the most ethical way to do influencer marketing that lends itself to authentic content, genuine relationships, and fair compensation.

If you read to the end of this thread, we have something else for you.?

We’re doing a giveaway where one lucky brand will be able to get a done-for-you influencer marketing campaign from us for completely free.?

$15,000 in value.

All you need to do is apply with this link here.

Thanks for reading, have a great day!