There's nothing that a hundred men or more could ever do

I Bless the rains down in Africa…

A news report came out recently saying that a German artist set up a place in Africa, in the middle of the Namibian desert, to play Toto’s song “Africa” on perpetual loop.

He’s using solar batteries to power the mp3 player and its 6 speakers.

But just as the old saying goes if a tree falls in the forest and no one is there to hear it, does it make a sound?

If Toto’s Africa is playing in the middle of a sandy desert and nobody is there to hear it, does it make a sound?

Making noise just for the sake of making noise does NOTHING to advance your career or your bank account.

But if you have an audience, when you have people’s attention, EVERYTHING changes. 

I don’t believe that this artist put that display on in the African desert just to play a song that nobody will hear, the purpose was to get attention by contacting CNN and other news outlets to let them report about what a crazy thing he was doing.

Who else, after all, is setting up solar-powered speakers blasting Toto’s Africa in the middle of a desert?

Nobody.

So, he got international attention for that.

Lack of attention = Limited Success for yourself, your products and ideas.

How much attention have you got this week?

Show me the most successful people in any field or business and I will show you people who have effectively generated tremendous amounts of attention for themselves.

In so doing they have become the targets of criticism, curiosity and competition.

Never underestimate how much activity it takes to be noticed and to maintain attention in your space.

You have to get through the noise to get noticed.

Don’t fly under the radar. 

Be Great,

GC

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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.