There's content, and there's content
Creating content is one thing, anyone with a keyboard can do that. Creating content that engages your audience and makes sense for your company is a whole other kettle of fish. This week Claire share's 11 company blog mistakes, while Freddy explains why going viral isn't the be-all and end-all.
Adam reminds us that with B2B marketing you have to also concentrate on the clients' end goal. Are your services going to make them feel like a rockstar?
Latest from the Passle team:
How the Internet Continues to Transform Traditional Marketing.?
Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social...?Read more.
5 Unmissable Talks at #IntegratedLive.?
Passle will be at Integrated Live next week, an event designed to help UK marketers create more effective strategies. Here are five talks I'm particularly looking forward to:Virtual Reality: A Trick up the Marketing Industry’s Sleeve, Ran Berger...?Read more.
Keep your prospects close and your clients even closer.
It's much harder (& more expensive) to find a new customer than it is to keep your current ones. Or, that's what we were told in 2nd year lectures.The little citation below brought just brought up that memory. We spend so much time worrying about...?Read more
The Viral Vanguard: Should we all be following?
Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your content to go viral. Undoubtedly there are a number of benefits to your business if the content you create suddenly...?Read more
Content Marketing Wishlist: 11 things I want to see less of in 2017.?
We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go extinct. Press releases masquerading as blogs. Dull and not terribly useful.Sales pitches masquerading as...?Read more.
3 Passle Tricks to Try Out.?
All sorts of exciting things have been released on Passle lately, here are three things you can try out:Resize the bookmarklet. Not only can you move the bookmarklet around if it’s in the way, you can also resize it. This is especially good if you...?Read more.
Social Selling - Are You Engaged?
With Deloitte's recent mobile survey finding the 'almost half of 18-24 year olds check their phone in the middle of the night' and over 50% all respondents using mobile for social network and email communication the requirement for business...?Read more
In B2B marketing, you're selling promotions.?
In B2B purchasing, one of the main reasons a product gets bought over the competition is that one product is viewed as a safer bet than other potentially better offerings. A thought captured rather nicely in the phrase "No one ever got fired for...?Read more.
Twitter Turn On Ad Block. What Does This Mean?
The house of Twitter ain't a happy one at the moment, the platform is in turmoil and Twitter's latest test indicates they could be ready to accept defeat.Twitter's latest test? Launching all web links on Twitter for iOS with Safari's Reader mode....?Read more
Integrated Live: 5 Content Marketing Trends to Avoid.?
I've answered a few questions in the video below as some promo work for the upcoming Integrated Live event (16-17th November). I'll be speaking about Content Marketing Trends to avoid, and Passle will have a stand on both days, so if you are...?Read more.
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