There's a big gap between buyer perceptions and marketers'

There's a big gap between buyer perceptions and marketers'

B2B MARKETER: We communicate a strong differentiation

B2B BUYER: Many of the brands I see at work have very similar marketing and communications messages – they all sound and act the same

Buyer inertia is a real problem = Leaving money on the table

b2b marketing disconnect
Buyer inertia

You spend all day marketing and selling your product. That’s your job.

But for the buyer, it's a one-time thing. They need us to be their guide. To show them the path forward.

The real future lies in buyer enablement: Arming your buyers to make the next move themselves. Read more here


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