There's a big gap between buyer perceptions and marketers'
Omar Fogliadini
![Omar Fogliadini]()
Omar Fogliadini
The GTM Truth-Teller. Founder. GTM & AI SaaS expert. I help founders and business leaders to scale a profitable AI-enabled business - without the Silicon Valley noise. DM me to learn more
B2B MARKETER: We communicate a strong differentiation
B2B BUYER: Many of the brands I see at work have very similar marketing and communications messages – they all sound and act the same
Buyer inertia is a real problem = Leaving money on the table
You spend all day marketing and selling your product. That’s your job.
But for the buyer, it's a one-time thing. They need us to be their guide. To show them the path forward.
The real future lies in buyer enablement: Arming your buyers to make the next move themselves. Read more here