There's a better way to get ideas.

If you've ever needed to come up with a lot of ideas - and who hasn’t - chances are you've tried a ‘brainstorm’.  And chances are you've been disappointed by the results.

Drawing a blank.

Starting with a blank sheet of paper and a blank mind is without doubt the worst way to approach idea generation.

It’s a recipe for frustration and demoralisation. People fumble around in the dark, not really knowing what they're supposed to be doing, or how to do it. More often than not, you draw a total blank on usable ideas. 

Or worse, you spend the whole time creating lots of stuff that might feel very cool but which - when reviewed in the cold, hard light of day - really isn’t 'right' for your target audience, your marketing strategy or your brand personality.

You need a better way to create ideas.  Fortunately, there is one.

Ideas: On brand. On target. And on tap.

Brainwave is a proven technique that takes the best theories about how ideas happen, and turns it into a practical process.  It puts method into the madness.

A Brainwave session can generate dozens of ideas for integrated communications, promotions and all sorts of other brand activities.

You can create enough good ideas to fill your entire annual plan in a single day. (The record for a single session is 62 different ideas!)

All these ideas are always ‘on strategy’, ‘on target’ and ‘on brand’, because the framework used to generate them keeps you on track. No relying on a random ‘shot in the dark’ or wasting time and energy on ‘brilliant but irrelevant’ ideas.

New ideas don’t just appear out of nowhere.

Every new idea is a fresh combination of existing elements.  

That’s how Brainwave works - by gathering together all the necessary elements so you can put them together in different ways to spark new ideas.

Brainwave provides a disciplined framework for your creativity.

Originally developed for use on Unilever brands, Brainwave has been run successfully all over the world for all kinds of categories. It’s never failed. Not once.  

Best of all, it’s deceptively simple, so it's accessible to everyone and completely, utterly foolproof.

With this kind of help, everyone can come up with great ideas. Because great ideas don’t care who has them.

It works for marketing teams. It works for agencies of all kinds. And it works even better when everyone is in the same room at the same time.

All it takes is a Brainwave.

Brainwave intro