@Theka Coffee - Brewing a Revolution in India's Coffee Scene

Introduction: Brewing Dreams Since 2017 ??

Founded in 2017, Theka Coffee started with a simple yet ambitious goal:

• To provide affordable, freshly brewed coffee to Indian consumers.
• To create a coffee revolution without requiring a hefty investment.
• To empower local communities and challenge traditional coffee culture in India.

From its humble beginnings to becoming a household name in India, Theka Coffee has brought premium coffee experiences within reach of the average consumer.

A Shark Tank India Story ??

Theka Coffee made waves when it was featured on Shark Tank India, impressing the judges with its product innovation, bold branding, and entrepreneurial spirit. Founded by Bhupinder, Theka Coffee stood out for its unique offering but faced skepticism from the sharks due to its complex supply chain and sophisticated business model, leading to a decline of the ?50 Lakh ask. Despite this setback, Theka Coffee’s journey from its founding in 2017 to becoming a ?60 crore ARR brand is a testament to resilience, innovation, and community impact.

From a small, homegrown brand to a ?120 crore valuation company today, Theka Coffee has revolutionized the way Indians experience coffee.

Cold Brew Innovation: Setting Theka Apart ???

What sets Theka Coffee apart from other coffee brands is their Cold Brew method:

- Brewing Process: Coarsely ground Arabica beans steeped in cold water for 16-36 hours result in:

- Smoother, richer taste

- Lower acidity

- Higher caffeine content

- This brewing technique differentiates Theka from traditional espresso-based coffee shops and has resonated with younger coffee enthusiasts in cities across India.

Product Offerings and Availability ????

Theka Coffee provides a variety of exciting beverage options, each with its own unique twist. Their menu includes:

- Signature Roasts: Like Palang Tod, a bold, oaky, and slightly bitter flavor.

- Flavored Coffees: Such as Popcorn Pataka, which offers a unique popcorn flavor infusion.

- Shakes: Creative offerings like Chocolate Patola and Berry Piya have expanded their consumer base beyond traditional coffee lovers.

In addition to their physical outlets, Theka Coffee has expanded its presence with instant coffee packs available on Amazon and delivery platforms like Swiggy, ensuring accessibility across India.

Growth, Recognition, and Market Expansion ??

Despite not securing a deal on Shark Tank India, Theka Coffee has experienced tremendous growth:

- As of March 31, 2023, the company generated ?10.5 crore ($1.3M) in annual revenue.

- In 2017, the company’s revenue stood at Rs 30 lakh annually. Today, their Annual Recurring Revenue (ARR) has soared to Rs 60 crore.

- Theka Coffee's valuation has skyrocketed to Rs 120 crore, a significant leap from the Rs 5 crore valuation during its Shark Tank appearance.

- Currently, they boast over 800 outlets in 45+ Indian cities and generate average sales of Rs 15,000 per outlet daily.

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Strategic Partnerships, Investments, and Funding ????

Theka Coffee has attracted significant funding and partnerships to fuel their growth:

- In May 2022, they successfully raised $322K in a seed round to expand operations and enhance brand visibility.

- They recently secured ?2.5 crore in investment led by Zenith Multi Trading, a Dubai-based VC firm.

- Theka Coffee's brand has also attracted collaboration inquiries from major companies:

- Microsoft invited them to operate a cart on their Bengaluru campus.

- Reliance has partnered with Theka to operate carts inside 10 Reliance Retail stores in Mumbai.

Educational Impact and Industry Case Studies ??

Theka Coffee’s success story was recently featured in a case study by IIM Ahmedabad, showcasing the brand's ability to overcome challenges and scale rapidly in a competitive market.

Finding Theka Coffee Near You ???♂?

Theka Coffee's website, [thekacoffee.com](https://thekacoffee.com/), allows consumers to explore their complete menu and find nearby locations. Additionally, Swiggy offers Theka Coffee delivery in major cities like Pune and Bangalore, bringing cold brew magic right to your door.

The Future of Theka Coffee: A Forecast ??

With over 40% projected market growth in cold brew coffee in India and Theka Coffee’s increasing popularity, the future looks promising. As the brand continues to expand its footprint through partnerships, new product lines, and innovative campaigns, their goal is clear: to dominate India’s coffee scene while maintaining their mission to serve affordable, high-quality coffee.

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A Bold Future for Theka Coffee

Theka Coffee has redefined the coffee experience in India, taking a creative, community-first approach to its operations. From a rejected Shark Tank proposal to a ?60 crore ARR and new funding rounds, Theka’s story is an inspiring example of entrepreneurship, perseverance, and bold vision.

Keep an eye on this brand—they’re just getting started!

Champ- Bhupinder Madaan