The?holy grail of delivering medical information to health professionals.?
The role of pharmaceuticals
According to Accenture (Patient Services – Pharma’s Best Kept Secret, Accenture Life Sciences, Nov 2015), patients want more help before they are being treated. Data indicate that 34% of patients' greatest frustration is little notification of being at risk for a condition (a percentage that reaches 44% for patients with immune diseases).
The same paper states that patients want their healthcare professionals to be the primary source of information on services they need to manage their health, but digital channels play a key role as well.
All are further enhanced and supported if we take a look at “Digital Resources: Healthcare Professional Demand versus Pharmaceutical Industry Supply”, published by EPG Health Media (Jul 2014). This study revealed that health professionals require better access to educational and informative content through multiple devices and expect the pharmaceutical industry to fund and provide such sources.
Taking 1st place onto the patient journey
For each organization of the pharmaceutical industry to get ahead in the therapeutic areas of its choice and keep advantage easily, these are the 3 major steps:
- Offer pre-treatment information - provide information services for all stages of the patient journey, become the “go to” resource from the start of the patient journey.
- Target key healthcare professionals - increase patient awareness of available services
- Pair technology with services provided – exploit automated workflows to enhance productivity
What does the ICT industry has to offer?
So,what if there was a tool out there that could support pharmaceutical marketing professionals and medical representatives worldwide, in their effort to provide credible, multilingual content and information in a non-invasive manner? What if there was a software platform available for all stakeholders to collaborate and jointly work with experts to create relevant content?
infoasset fully meets the diverse information needs of the organization internally, while fully supporting multimedia content distribution to partner Pharmaceutical Representatives network and to health professionals, via different channels and with a single click!