That’s a Wrap

Business to Anyone ? B2A?—The Best of 2024

?? ROI of Wrapping Paper: A Holiday Paradox

Picture this: hours of meticulous folding, double-sided tape battles, and last-minute ribbon rescues, all for one glorious second—the tear, the gasp, the sparkle in someone’s eye.?

Economically? It’s madness.?

Emotionally? It’s magic.

The ROI of wrapping paper is a paradox: immeasurable on a spreadsheet, yet invaluable in the heart.?

It’s a reminder that some of the best returns can’t be quantified. They’re felt.?

And that’s where the story of Business to (A)nyone? (B2A?) begins.

Much like the care put into a beautifully wrapped gift, B2A is about creating moments of connection—investments in thoughtfulness, surprise, and delight.?

It’s not always about measurable efficiency; it’s about the emotional imprint you leave behind.

?? 2024’s Wrap-Up: The Gift of Business to Anyone (B2A) Thinking

This year, we explored the art of marketing through the lens of B2A, discovering how brands can move beyond transactions to build genuine relationships.?

Just like that perfectly wrapped present, B2A focuses on making people feel seen, valued, and understood.?

Here’s a countdown of the standout lessons that made 2024 unforgettable:

10. “Just TAP It In”

Marketing success isn’t about wild swings—it’s about precision:

• Targeted: Know your audience like they’re your best friend.
• Authentic: Keep it real and relatable (a dash of nostalgia never hurts).
• Personalized: Make every moment count.

Like Happy Gilmore said, sometimes you just need to "tap, tap, taparoo" your way to success.

9. “Something True”

This piece asked the questions that matter most:

• What’s your something old? (Timeless values.)
• Your something new? (Bold innovations.)
• Most importantly, your something true? (Your brand’s heart.)

In a world of noise, truth is the melody that cuts through.

8. “Get Off Your Mass!”

Channeling Andy Warhol’s magic, this one reminded us that curiosity is the ultimate marketing superpower:

• If you’re curious, you’re interesting.
• If you’re interesting, your audience will follow.

It’s not about algorithms; it’s about human connection.

7. “Pitch Perfect”

Marketing is like music:

• Know your audience.
• Tell a story.
• Make it resonate.

Emotional connections create brand loyalty that lasts a lifetime.

6. “Beyond the Yellow Brick Road”

Inspired by Wicked, this piece reminded us that real magic lies in caring.?

As Dale Carnegie famously said, “People don’t care how much you know until they know how much you care.”

5. “Mona Lisa Smiles on Business to Anyone”

Leonardo da Vinci blended creativity and curiosity to create timeless works of art. Great marketing does the same, understanding not just what people want but who they are.

4. “Mise en Marketing”

Marketing is like a chef’s mise en place: precision, preparation, and passion.?

Arrange your elements—data, insights, creativity—with care, and you’ll cook up something unforgettable.

3. “Mind, Body, and CMO”

Inspired by George Bailey from It’s a Wonderful Life, this piece explored how customer-first thinking can change lives—and brands.?

True wealth isn’t profits; it’s the relationships you build.

2. “Mosaic Marketing”

A mosaic blends unique pieces into a masterpiece.?

Great brands do the same, uniting timeless values with fresh perspectives.?

The result? A legacy that’s both dynamic and enduring.

1. “The Business to Anyone (B2A) Marketing Playbook”

In 2024, we embraced B2A?.

• Breaking silos between B2B and B2C.
• Putting people first.
• Making every interaction personal.

B2A is more than a strategy—it’s a movement to create meaningful connections in every corner of the ecosystem.

?? The Ultimate Takeaway: ROI Beyond Numbers

Wrapping a gift isn’t just about paper and bows—it’s about the joy it brings.?

Similarly, B2A is about creating moments that make your audience feel something.?

It’s not measured in clicks or conversions but in trust, loyalty, and human emotion.

As we close out 2024, we celebrate the moments that made the effort worthwhile. From a perfectly wrapped gift to a campaign that spoke to someone’s soul, the magic is in the thoughtfulness.

Here’s to an even brighter 2025—where every interaction is a gift and every brand is a storyteller.?

Happy Holidays from all of us at B2A! ??