“That’s what she said!” - Which I Then Used to Boost Email Conversions

It’s hard to increase conversions, agreed?

If it were dead-easy, then every eCommerce store would convert 100% of the traffic and every click from our emails would result in a satisfying “CHA-CHING!”.

So we agree. Squeezing out extra sales from the same amount of email clicks = hard.

We gotta find ways to move the needle. We gotta find ways to pre-sell every click, so our chances of extra conversions are boosted.

And you can do all those things with your email marketing.

In today's issue, I’ll show you how you can use customer reviews to get extra conversions.

You. Are. Welcome. ??

Using Customer Reviews to Boost Email Conversion - Step 1

Oddly, step 1 has nothing to do with your customer's reviews.

??

Whatever, stay with me…

Step 1 is to make brilliant (and true) claims about your product/offer throughout the email body.

Things like:

~ This is the sharpest chef knife you’ll ever use

Or

~ It’ll be delivered the very next day

Or

~ This is the cleanest way to get hydrogenated water (yep, that’s a real one… been working on something similar recently)

Using Customer Reviews to Boost Email Conversion - Step 2

Grab your pickaxe, cuz it’s time to go mining.

Review mining!

(Urgh… did I really just say that? I need to get better sleep, my standards are slipping.)

For each of your top three biggest claims/benefits of your product, go find a review that specifically mentions each one.

Like:

“OMG! This is the sharpest knife I’ve ever used! So sharp that I’m typing this with my good hand from the hospital while waiting for my thumb to get sewn back on.”

~ Gary, from Bristol

Perfect. Thanks, Gary.

Using Customer Reviews to Boost Email Conversion - Step 3

Pop each review in your email.

You can either add a review directly after you’ve stated a benefit OR just pop all 3 together in the ‘reviews section’ of your template.

I also like to bold out the specific part that I want my reader to see.

Like:

“OMG! This is the sharpest knife I’ve ever used! So sharp that I’m typing this with my good hand from the hospital while waiting for my thumb to get sewn back on.”

~ Gary, from Bristol

Thanks again, Gary.

Why Does This Work?

Because someone else is verifying your claims, that’s why.

Everyone expects a brand to wax lyrical about their products. It’s what brands do.

But when you layer in that added social proof…

… Now we have a party!

(I just typed, then deleted “Now have a conversions party!” Not only does it look and sound weird, and put images in my mind that I won’t mention, but it’s also super-crap… honestly, I need to improve my sleep patterns… what has happened to me today?)

What To Do If You Only Have One Whopping Great Benefit?

Simple.

Find three or so reviews that talk specifically about that whopper of yours.

Each customer will describe it in their own way, with their own story, and it’ll be spot-on.

And with that, we’ve reached Today’s CTA… which is…

… wait for it…

… steady…

… here we go…

… just do the stuff I’ve talked about!

It’s so easy. And when you do it right, you should get more of those lovely conversions you’ve been chasing.

All the best,

~ Carl Ashton

8 years email marketing old guy & founder @ easyemailboost.com

P.S.

I’ve literally just launched my own email list!

Of course, I’m going to bribe you to join it. I’ll make it worth your while ??

So how about I send you a sparkling new Google Doc containing the exact way that I’ve gotten results like this…

While getting customers saying stuff like this…

Is your whistle nice and whet?

Lovely job.

Then grab that doc and join my new list right here