That's what motivates salespeople!

That's what motivates salespeople!

To keep that same excitement from the early days, we can pull a few strings to make it happen.

This is where the big-shot companies step in with top-notch incentives: generous salaries, big bonuses, over-the-top team-building activities, speedy career advancement, and a range of perks, and more.

Money is often seen as the main driver for keeping sales teams motivated.

But in a role as up and down as sales, if we think about the earlier point, we might worry that during quiet patches, a drop in bonuses could lead to a drop in motivation.

This week, let's explore if there are longer-lasting methods to keep teams motivated by looking at external and internal motivation.

Extrinsic Motivator: The Carrot

Money is an external motivator, coming from outside, usually from a manager. This is often known as the "carrot."

But relying solely on this can be tricky because it means the person does the job not for enjoyment, but in hopes of getting a reward, like money.

Financial rewards might lead to short-term effort, but they don't guarantee long-term commitment or a deep bond with the company.

So, let's consider ways to boost your team's internal motivation instead.

Intrinsic Motivator: The Key to Success

The best way to keep your team motivated and performing in the long run is to tap into their internal drive.

?? Leadership

Your company definitely has a vision. The idea is to make sure it's clear to everyone, so each person can understand their role and truly believe they're making a real contribution to a project – and not just another face in the crowd.

It's simple: understand the meaning behind one's job.

It might sound obvious, but for jobs where things take weeks or even months to see results, a long-term vision is essential.

When salespeople grasp and connect with the company's mission and goals, it can create a deeper internal motivation to play a significant role and fully commit to their responsibilities.

?? Recognition and Appreciation

We're all about creating a culture of success and achieving results.

But let's not forget that being a salesperson is all about the human touch. It's about our ability to communicate, influence, convince... and give credit where it's due!

It's crucial to shine a light on the unique contributions of each of your sales team members. This not only yields incredibly positive results but also has a beneficial impact on reducing stress.

When our efforts are valued, and we receive meaningful recognition and praise, it not only boosts our sense of achievement but also inspires us to strive for more.

And let's be honest, knowing your sales team and their personalities, a little praise goes a long way in motivating them! ??

?? Social Environment: Team Vibes

A positive work atmosphere is like a secret sauce for keeping motivation flowing.

According to a study by IFOP – among several factors tested (compensation, company size, commute time, work hours...) – having strong relationships with colleagues has the most significant impact on the well-being and performance of employees.

?? Autonomy: Taking Charge

The goals remain constant, but it's over to the sales team to figure out how to reach them.

When the company invests time in you, it feels like a real vote of confidence: "They believe in me." And when someone puts their faith in us, we're driven to prove ourselves and demonstrate that we're worthy of that trust. They even have a term for it: "the law of reciprocation."

?? Skill Development: Lifelong Learning

Various studies confirm that ongoing training not only boosts long-term self-assurance but also helps in managing stress. It imparts a feeling of being supported.

On the flip side, an employee who feels stuck in a rut won't stick around for long... Opportunities for growth are crucial in the workplace, and training plays a significant role in fostering that. Training leads to progress, and the feeling of making progress is incredibly comforting.

In essence, it's not just important, but also incredibly impactful. And for training to yield long-term benefits, the first step is to make it a part of your routine!

In the end, why not give these methods a shot to uplift the inner drive of your sales team before causing a stir with your CFO! ??


For my French-speaking audience! ????

If you are ready or want to be, to redefine your sales trajectory, join our talk with Trevor SAINT-LEGER - Head of Sales Performance at UPTOO - and master the AI that's reprogramming the sales industry.

On the agenda : understand sales challenges and the solutions AI can provide, our best practices and tools to implement right away and at the end, 15 minutes of Q&A.

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Jean-Charles SPANELIS

?? I help innovative companies worldwide optimize their sales and market reach through compliant and ESG-focused solutions, leveraging my expertise in sales hunting and entrepreneurship | FRA-ENG-SPA??

11 个月

Very true, thanks for sharing Paul Berloty

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