That's So True
Jason Burchard
Co-founder and CEO @RootNote l Supercharged Analytics for Digital Creators and Creative Teams
Welcome to #Trending by RootNote! Each week we take a deep dive into the social, content, and commerce trends and data behind your favorite sports, media, and entertainment brands and creators.
This Week: Gracie Abrams
What happened?
?? Gracie Abrams' new song, That’s So True, is trending on TikTok as fans share edits of their lives, favorite celebrities, and fictional characters, bringing even more attention to the rising star.
Since the release of her latest album, The Secret of Us, in June, Gracie has been captivating audiences both on her own tour and as an opener for Taylor Swift.
Her growing popularity is reflected in her Spotify monthly listeners, which have more than doubled in the last five months. Here’s how her accounts have grown since June 1st:
The numbers ??:
? Her Spotify followers have grown 64.1% (1,156,311) and her monthly listeners skyrocketed 128.2% (17,535,728).
? Her YouTube subscribers saw an increase 34% (274,000), while her videos views shot up 64.2% (108,229,735).
? Her TikTok followers grew 69.2% (900,000) and her total likes increased 45.7% (12,100,000).
? Her instagram followers saw a 41.9% (1,091,242) boost.
? Her Twitter her followers grew 21.7% (62,270).
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Big win ??:
Gracie has done an incredible job of combining social media with IRL momentum, taking full advantage of TikTok trends and the opportunity to open in a multi record breaking tour. The solid release plan has led to triple digit growth on Spotify, which amounts to real dollars and cents. By our estimations, this could be netting her (or the copyright owners) up to an additional $1.7M a month, just in Spotify streaming income alone.
Untapped opportunity ??:
Gracie and her team have been doing a fantastic job. With the Eras tour coming to an end December 8th, it will be critical for Gracie to maintain momentum before she heads over to Europe in February.
Watch the Full Analysis Here:
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