This Thanksgiving: Show Your Gratitude on LinkedIn & Snap Up Ideas for Collaboration and Book Promotion

Tips to use all year to build connections and revenues

It’s Thanksgiving, But All Year Long

Yes, show how you really feel about your clients, colleagues, vendors, and prospects. I follow LinkedIn expert Brynne Tillman , who addresses ways to take advantage of the opportunity at the holidays to cement connections without feeling salesy. It’s easier to get people on the phone as they wind up the year; people are more relaxed so you tend to be go more in depth. They are also in a frame of mind to discuss plans for the next year and consider new ideas that could be incorporated into their budgets.

I describe LinkedIn expert Brynne Tillman’s creative, multi-format Thanksgiving campaign encourages showing gratitude on LinkedIn and engaging audiences year-round. Through diverse formats like PDFs, podcasts, webinars, and social media, Brynne exemplifies how to captivate audiences on multiple platforms with a compelling message. Get a glimpse into an exciting collection of different content focused on one key topic and call-to-action in “Craft a Multi-Format Campaign to Captivate Your Audience Engage.”

Unlock Audience Growth and Revenue: 70+ Creative Lead Magnet Ideas to Attract and Engage Readers & Turn Into Micro-Products

Authors and marketers build and monetize their audience by offering freebies, known as lead magnets, in exchange for email sign-ups. By creating valuable content like book previews, checklists, or exclusive groups, authors can grow their email lists, foster reader engagement, and create new income streams through memberships, affiliate marketing, and pre-launch strategies.

In “Lead Nurturing Ideas for Authors to Monetize,” I’ve cranked out over 70 ideas to help stimulate creative juices to develop the key crumbs that attract prospects, develop know, like, trust, and yield new sales.

Think of each of these notions and how they could eventually become micro-products, creating a new steady revenue stream. While there are some ideas that apply more to authors, most of them work for every business. By the way, I think every business can absolutely create physical and ebooks to educate and/or entertain prospects.

Catch Authors Sharing Their Stories (and Tips) at The Relatable Voice Book Fair 2024

Hear the stories of authors, live and recorded, talk about writing and their books in panels, in guest articles, and interviews – for free!

I’m participating in a panel as is my friend and fellow author Elizabeth H. Cottrell (Heartspoken: How To Write Notes that Connect, Comfort, Encourage, and Inspire”) as speakers during author and hostess Lucia Matuonto ’s Relatable Voice Book Fair 2024.

Join us from November 16th to 23rd for engaging discussion panels, exciting new books, and incredible authors. Every day, we’ll feature fresh content.

Don’t miss out—it's all free!

Elizabeth has an article in this month's issue of the Relatable Voice Magazine. Lucia and I chatted about tips for entrepreneurs last year in her Relatable Voice podcast.

I’m Testing Out Publishing On Substack

I’ve been on Substack for 4 years, but not really plunged into committed writing there. But recently, several friends have had good experiences with the added exposure the platform offers, to the point that my friend Kim Doyal has decided to go all in; so much so, it’s even more important than driving traffic to her site. If you aren’t familiar with Substack, it has become a neat platform used by journalists and other writers across disciplines.

I’ve had this newsletter on LinkedIn for a couple of years now, and I’m planning to post shorter articles

more frequently on Substack to explore the supportive nature of other writers there and the platform’s generous nature towards everyone.

The list you develop on Substack is your own, the algorithm doesn’t penalize its writers, and you can monetize your writing. It also has a Chat feature to interact directly with your own connections, a Notes feature that is distributed widely, and the ability to include your podcast and add episodes to it from Substack. There is lots to learn, but it looks promising.

Catch Kim Doyal's considerations to move to Substack in her interview with Ross Brand in his BrandStack podcast episode (BTW: scoot 1 hour for the in-depth part of the Substack conversation).

Stay tuned! Follow my experiment at Substack.