No thanks Ernie, we're all set.
I like it when people tell me to go away. As I settle into the absolutely, positively thankless role of the guy in charge of new business at the firm that bears my name, I love being told to go away.
All of us new business chumps know most of our attempts to reach you will fall completely on deaf ears. We know we're just clutter in your mailbox, your LinkedIn feed and your "networking circles." We know that for every 50 attempts to reach out, we're lucky if we get one response, no matter the creativity in our attempts.
Yesterday, somebody I was moderately pestering took the time to tell me that she was "all set with her team both internally and externally."
And I liked it. I liked that she took the time to get back to me. Liked that I don't have to think of something creative to send her next week, next month or next year. My list is 1% cleaner now.
And here's the kicker. Now that I'm on the receiving end of the "polite brush off" I'm going to make it a point to take the time to politely blow off all the hard-working photo, digital, media and film reps that fill up my mailboxes.
Lesson learned.
Professor for Dallas College, Keynote Speaker, Marketing Representative, TEDx Finalist, Journal Editor, Corporate and CTE Trainer
8 年:)
President at Tidal Wave
8 年Get to the "no" as soon as possible.
Publishing | Patient Education | HCP Engagement | Sales Enablement | Artificial Intelligence | Digital Content | Audience Determination
8 年Ernie... I couldn't agree more. Let's be polite and just say "no thank you". It saves us all time and doesn't clutter our marketing automation and engagement efforts. I can tell you from experience that person will be the best customer once they actually need us. They are generally loyal and understand the value of a good partner. Now go and find a few yesses. Jim