Thanks to automation and personalization, Sferis achieves a 993% higher OR ratio and a 2384% higher CTR in the e-mail channel.

Sferis is a dynamically growing online store that offers its customers an extremely rich product portfolio. The store’s offer includes products for consumer electronics, homefurnishings and accessories for developing your hobby. The idea of the store is to provide the highest quality products and services to the market, while offering as much choice as possible at the most competitive prices. 

Sferis strives to make customers like to buy from them. Therefore, they focus on permanent development. Constantly searching for new, attractive products and technical solutions that will allow them to more competently meet Customers’ expectations. One of such solutions is Marketing Automation.

Challenges:

• Broad offer and necessity to diversify communication depending on interests.
• Constant communication with clients using various marketing channels.
• Building a permanent relationship with customers purchasing for the first time and increasing loyalty among current customers.
• Increase conversion on already generated traffic on the page.

Solutions:

• Dynamic segmentation matrices
• Dispatch of mass newsletters
• Web push notifications
• Personalization of communication in accordance with the interests of clients
• Dynamic e-mails after the visit

Find out more about the solutions we offered and the effects of implementation – here