Thank You For Your Feedback On The SkyMiles Program

Thank You For Your Feedback On The SkyMiles Program

Over the past few weeks, many of you have shared feedback about the changes we announced to Delta’s SkyMiles?Program.

I have read hundreds of your emails, and what’s been most clear to me is how much you love Delta and the disappointment many of you felt by the significance of the changes. I appreciate your opinions and understand your disappointment. Your voice matters, and we are?listening.

Your concerns largely centered around the accessibility of Medallion?Status, the limitations on Delta Sky Club?access and the need for greater recognition of our long-term loyal customers. As I have said in the past, it’s been a challenge to balance the growth of our membership with our need to deliver premium service experiences. Since the pandemic, our SkyMiles Medallion population has grown meaningfully. In fact, many of you have acknowledged this, and the need for change, in your emails. We made some difficult program decisions to address this issue and ensure we are delivering elevated service to our Members. But your response made clear that the changes did not fully reflect the loyalty you have demonstrated to Delta. Based on your feedback, we are making program adjustments and adding new benefits to begin earning in 2024 toward your 2025 status:?

Making Medallion Status More Accessible:

We will reduce the proposed number of Medallion Qualifying Dollars (MQDs) needed to earn 2025 Medallion Status.??

  • ? Silver Medallion Status: from 6,000 to 5,000 MQDs??
  • ? Gold Medallion Status: from 12,000 to 10,000 MQDs?
  • ? Platinum Medallion Status: from 18,000 to 15,000 MQDs?
  • ? Diamond Medallion Status: from 35,000 to 28,000 MQDs?

Greater Flexibility for Delta Sky Club Access:?

We know how much you value the Delta Sky Club experience and will increase access for Members with a Delta SkyMiles?Reserve and Delta SkyMiles?Reserve Business American Express Card. These changes will go into effect starting February?1,?2025.?

  • Card Members will now receive 15 days per year (up from 10 visits); all visits made in a 24-hour period will count as one?day.
  • Card Members will also be able to purchase Club access for $50 per day after using all allotted?days.
  • Card Members can earn unlimited Delta Sky Club access after spending $75,000 on an eligible card in a calendar?year.
  • Medallion Members also have the option of purchasing an annual individual Delta Sky Club membership for?$695.

More Options for MQM Rollover Balances:

We have heard from many Members who had long-term plans for their Medallion Qualifying Miles (MQM) Rollover balances. Customers with high balances will receive special multi-year options to extend their Status, including the ability to choose complimentary Medallion Status at your current tier for one year per every 100,000?MQMs.

More Recognition and Rewards for Long-Term Loyalty:

We want our long-term loyalists to know how much you’re truly appreciated. Effective February?1,?2024, we are significantly upgrading annual Complimentary Status achievement levels for all Million?Milers.

  • 6M+ from Diamond Medallion to Delta 360o?
  • 5M from Platinum Medallion to Delta 360o?
  • 4M from Platinum Medallion to Diamond Medallion
  • 3M from Gold Medallion to Diamond Medallion
  • 2M from Gold Medallion to Platinum Medallion
  • 1M from Silver Medallion to Gold Medallion

More information about these and other changes – including new and enhanced Choice Benefits for Platinum and Diamond Medallion Members and MQD head starts for eligible Delta SkyMiles?Card Members – will be shared with you shortly in an email from Dwight James , our S.V.P. of Customer Engagement &?Loyalty.

Your loyalty matters. When I read your emails, you clearly expressed how much Delta is part of your lifestyle. I greatly appreciate that, and we don’t take it lightly. Our investment in your experience will always be at the heart of everything we do. I know the modifications we have made won’t solve for every disappointment. Our goal is to do our best to ensure we deliver the service and benefits your loyalty?deserves.

Thank you for the trust you place in us. We will continue to earn it every?day.

Ed

Marie Kolarova

Project Manager

7 个月

Mr. Bastian, Good day, my concern Earning status policies.I am Canadian and not able to have your amex card to earn MQD to earn on shopping, etc.... Your A Simpler Program made difficult for Canadian to earn MQD. IT is controversy what you advertised last year at email your company send it out. It might be way to earn for American and Japan not Canadian. To earn MQDs from purchases on an eligible Delta SkyMiles? cobrand credit card issued in Japan car rentals and hotel stays booked on delta.com. Your new policy discriminate the Canadian . I am your loyal client for more than 20 years and going to change the company together with my friends.

Mike McCormack

Director Of Operations at Legacy Group Enterprises, Inc.

8 个月

I exclusively choose Delta Airlines for my flights and have encouraged my family and friends to do the same. I even ensured they applied for platinum AMEX cards to enjoy the customer service and loyalty benefits like seat upgrades, Delta lounge access for $50, and Sky Priority status, which justified the annual fee. My loyalty led me to recently upgrade to the Reserve card. However, as of 1/1/24, these perks were essentially removed. I was denied access to the Sky Club because I purchased a basic economy seat, (embarrasingly turned away at the door) despite paying a $650 annual fee. This change feels unjust and unfair to loyal customers like myself. I urge Delta to reconsider these new rules and make necessary revisions to retain customer loyalty.

回复
Wendi Carter

CPA, Finance/Accounting/Operations

8 个月

Epic fail! No longer loyal after over 20 years and too many miles.

Janelle Babbs-Nesbit

Spouse volunteer certified to train Comprehensive Soldier and Family Fitness at US ARMY

8 个月

I am writing about a distressing situation under reservation # HQGK5J where I was seated on the tarmac at the International Airport in Las Vegas for approximately an hour in a warm and uncomfortable plane. Flight number DL555. Subsequently, I received a notification of a flight delay, causing me to miss my connecting flight and being informed of a rescheduled flight for the following day. The lack of assistance provided at the airport was disheartening. I was left stranded without any accommodation, meals, or transportation arrangements. The customer service representatives I encountered were not only unhelpful but also displayed a significant lack of empathy and professionalism towards my situation. I strongly believe that Delta Airlines could have handled the circumstances better by proactively addressing the high winds situation in Vegas and avoiding the inconvenience of being stuck overnight in Atlanta without any provisions. The excuse of blaming air traffic control for the ordeal is unacceptable, especially when I had arrived at the airport early and faced a situation where there was no available gate for our plane to deboard. Horrible experience in Atlanta with Delta.

Dave DeLozier

IT Development Manager at ME Elecmetal

9 个月

It is clear in reading these comments and others that one thing DELTA does NOT do is listen to or even care about it's customers! Greed will eventually shut you down, not get you more money.

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