Thank you Webling, hello Mirum.

We have some exciting news to share.

Founded over 14 years ago, Webling quickly became synonymous with delivering high quality, effective and innovative digital work. It was recognised as a humble small business that consistently punched well above its weight, full of larger than life characters and seasoned digital practitioners.

Over the past six months, I've been getting to know our client partners, our network brethren and delivery partners, and working to understand a plethora of needs and relationships. I've spent time with our team and the book of work that’s been created since the beginning, and there’s no doubt Webling is a strong business with huge potential.

However, we’ve realised we can’t rely on the past to fuel our future. Our business needs to evolve to ensure it maintains its rightful place in the Australian market. We need to grow, not necessarily in size, but in our positioning and offering. We need a shopfront that better reflects who we are and what we do, and we need to be able to scale quickly and reliably, across a multitude of technologies.

For this reason, we have decided to incorporate Webling into Mirum, a global digital network within the J. Walter Thompson group. Mirum is a borderless agency of 2500 digital practitioners across 24 offices globally, united by a love of making what’s next.

Webling naturally aligns with Mirum in many ways. We share the same passion and energy, the same cultural values and the same ambition. We put our client partners and their customers at the heart of everything we do, and we merge strategy, creativity and technology to create solutions that respond to both business and human motivations.

Importantly, Mirum believes in the power of unique local footprints. Joining this network doesn’t mean sacrificing who we are – we still retain our Webling culture and local vibe – the difference is we now have a global network of specialists we can call on, as needed, across any technology or vertical.

Mirum is well established, and has alliances with key tech players, such as Salesforce, Sitecore and Adobe. Being part of Mirum offers us seats at tables we would never have accessed prior, simply because we were too small. We now have access to reliable, cost-effective specialist hubs (Sitecore, Adobe, Drupal & Magento) and also subject matter experts (for example, finance, health and education), to supplement the skills we have in-house. Find out more here.

It’s an incredibly exciting time and we would all like to thank you for your ongoing support. In particular, massive shout outs to Darren and Deniz, who founded this business all those years ago. Many thanks to you both for your efforts and vision.

If anyone is interested in finding out more about Mirum’s offering, we would love to meet in person to introduce you, so please comment below or feel free to DM me.

Thanks all.